The Click-it is jam-packed with meaty articles this week – lots of stuff you can really use from some of my favorite writers/fundraising and marketing communications experts. Plus, of course, some fun stuff. And at the end you’ll find some great opportunities to get amazingly high-quality training, and it won’t cost you a dime!
Silos Be Gone!
Click-It: How Fundraising Is Turning into ‘Fund Marketing’ is a post I wish I’d written! It comes from Gail Perry via NonprofitPRO (formerly Fundraising Success), and discusses how the digital revolution has caused fundraising and marketing communications functions to merge. I’ve argued for 30 years that they shouldn’t be separate silos, so I say Hallelujah. Ideas that spread, win. And marketing is just the art of getting ideas to spread.
Click-It: 5 Ways Your Nonprofit Can Raise Money Like charity:water. Julia Campbell outlines some of the ways your nonprofit – no matter your size – can emulate the astounding success this nonprofit has had raising money online. And, guess what? A lot of your success will come from integrating your fundraising and marketing efforts (as discussed in the article above).
Click-It: How to make every donor want to give to you by Mazarine Treyz hits the nail on the head. One take-away that resonated with me was about first impressions. I once had a brilliant boss who dressed up our offices precisely because she wanted to create a warm, welcoming space for both donors and clients. She said “Why do social services offices have to look so ‘social servicey’?” Indeed! We all know how much first impressions count, yet somehow we forget this when it comes to the way we present ourselves to our constituencies. What about your website and donation landing pages, for example? Why not dress them up with compelling photos or videos?
Click-It: 5 tips to enhance your social media marketing strategy comes via the folks at Buzz Media. Learn how to make strategic use of some of the most effective tools out there for driving more traffic to your blog and website.
Click-It: 64 Wording Mix-Ups That Can Crush Your Credibility [SlideShare] I couldn’t resist sharing this one. It’s got “64 clarifications” to help you avoid all-too-common grammar mistakes. I’m weird; I find this stuff fun. Thanks HubSpot.
Free Webinars Galore
Register now for the Hospital Fundraising Summit and get 70+ webinars from me and 45 stellar fundraising pros including Tom Ahern, Leah Eustace, Marci Heim, Lori Jacobwith, Russell James, Linda Lysakowski, Gail Perry, Marc Pitman and Lynne Wester — all online for NO COST April 6 – 12. It’s great material on a full range of fundraising topics — whether you work in health care or not!
The Storytelling Nonprofit’s Virtual Storytelling Conference is next week– February 23 – 27 – with free webinars from a host of experts including me and Vanessa Chase, Sheena Greer, Natasha Golinsky, Brady Josephson, Andrea Brody and Mazarine Treyz. Be there or be square.
Image courtesy of Freedigitalphotos.net