Daily Archives: December 10, 2015

Clairity Click-it Year-End Giving Edition 3: Online Frenzy Time

In my previous Year-End Fundraising Planning Editions One  and Two I promised I would have more for you as year-end – and the biggest fundraising time of the year for most nonprofits – inexorably approaches.  Salsa reports that end-of-year giving can result in 40% or more of total yearly donations.

Online giving gets particularly frenetic at this time of year.

• Salsa reports there’s more giving in the last 5 days than the other 3 weeks combined
• Network for Good reports 12% of 2014 online giving happens in the last 3 days
• 85% of organizations raise more money by sending more than one email in December
  
• Network for Good and Blackbaud reported (2003 – 2009) that 33% of December giving online happened the last day, with most between noon and 7:00 p.m.