One of my Clairification community subscribers, Matt Patchell, recently began an important discussion in our online Subscriber Forum about what he termed the current “digital divide.”
He was referring to those nonprofits who are facing the digital revolution head-on, and adapting their strategies to embrace its’ opportunities, vs. those who are sticking their heads in the sand and hoping it will go away.
Folks, it’s not going away.
The only thing that will be going bye-bye are your supporters if you continue to ignore the channels they frequent and the ways they prefer to receive their information.
And I don’t mean you can just slap up a Facebook page or adopt a Twitter handle. It’s a sea changeDetails