There are three things I’ve found donors when it comes to making donations. To leverage their money. To be part of a winning strategy. To be in control of how their money is used. To be a donor-centered fundraising expert, you must: (1) Know what donors , and (2) Offer these lovable things to…Details
As year-end approaches, you want to consider leveraging your message across channels. You also want to tailor your message to meet the needs of different target constituencies.
One-size-fits-all messaging seldom works as well as segmented messaging. The former is all about you, your convenience and your needs. The latter is about your constituent’s needs.
Successful fundraising and marketing is customer- and donor-centered.
Is your year-end strategy setting you up for success? Are you truly putting your best foot forward?
If you’re not inside your constituents’ heads, you need to get in there! To be constituent-centered requires you to (1) talk to the right people, (2) with the right message, (3) at the right time and place. Recently, I enjoyed a post on precisely this subject. I share it with you here, and if you’re not yet hip to the Marketoonist, allow me to introduce you.Details
Who doesn’t love a holiday?
The very word conjures up notions of celebration, warmth and love.
If you’re a donor-centered fundraising practitioner, you’d be a fool not to take advantage. Why not tap into pre-existing positive vibes to increase the chances your appeal will be warmly received?
After all, if you can channel something positive that’s more or less universally felt, this gives you a leg up. It puts your donors in a giving mood using familiar symbols and traditions.
Except when it doesn’t.Details
It’s one of those things that sounds good on paper, but in actual implementation it can be less than ideal. Why? Because it comes smack dab in the middle of most folks’ annual campaigns. So there’s often little time to do it right. And it can such your energy and focus on other year-end fundraising efforts.
I’ve got a better choice for you.
Flip the idea and rather than asking folks to make a symbolic gift to you, why don’t you make a gift to them?Details
Trust is the foundation of all lasting relationships.
If you don’t build trust, or if somehow you manage to destroy it, you’re going to lose your donor.
Sadly, this happens more often than not. By now you’re likely familiar with the stats on donor retention from the Fundraising Effectiveness Project. Only 23% of first-time donors renew. Only 46% of all donors, new plus ongoing, renew.
If you want to improve on these retention rates (and you definitely can!), I’m going to suggest you develop a plan to build trust.
Trust is built not simply by what you say, but by what you do. Not just once, but consistently over time.Details
You really must! Because the world in which we fundraise is changing rapidly.
Keeping up is challenging.
Yet that’s not a good reason to pretend that time has stopped. I’m not suggesting you neglect the tried-and-true fundamentals, of course (direct mail, telephone, events, face-to-face).
You need them! And they still work. But you’ve got to leverage them with today’s tools, within the context of today’s marketplace.
This is your time. This is our time. But, these times are different and what comes next is difficult to grasp. How people communicate. How people learn and share. How people make decisions. Everything is different now. Think about this…you’re reading this article because it was sent to you via email. Yet more people spend their online time in social networks than they do in email…Technologies such as social, mobile, virtual, augmented, et al compel us adapt our story and value proposition and extend our reach to be part of communities we don’t realize exist.
The people who will keep you in business or running tomorrow are the very people you’re not reaching today. Before you continue to read on, allow me to clarify my point of view. My inspiration for writing this is to help you augment, not necessarily replace, the programs you’re running today. We must still reach those whom matter to us in the ways they prefer to be engaged. .
— Brian Solis, The End of Business as Usual
When disaster devastates lives, it affects us all. Seeing people hurting – so much – is hard to take.
It also reminds us of our human fragility. Whoever is strong today may be weak tomorrow. Whoever may give today may need help tomorrow.
Sometimes we feel helpless. Other times we can be helpful. It’s all part of the circle of life.
Which is why today I’m sharing, with permission, an excerpt from 5 Ways to Donate to and Support Hurricane Irma Victims from the Double the Donation blog.
I do this for two reasons. One of them may surprise you.Details
I don’t usually do this, but today I’m incorporating the full text of a recent blog by Seth Godin. It’s not about philanthropy or fundraising. Or, is it? He says it’s about ‘goodwill,’ or the lack thereof. What it costs you to lose it. I say – you really should read what he says and…Details
Today we’re going to think outside the box.
I’m going to suggest your nonprofit consider creating an app.
Yes, one of those things people buy at the app store.
Lest you think I’m crazy, this is an idea I’ve been noodling around for some time now.
And I think its time may finally have come!
Okay, maybe not 100%.
But there’s something to be said for the mobile, app-based experience.
Not just for retail giants, but for social benefit causes too.
The idea began to glimmer for meDetails
Is your nonprofit using Instagram yet? Pinterest?
I’m going to suggest you give it some serious consideration.
We live in the age of information overload. A wealth of information creates a scarcity of attention and thus a need to efficiently allocate attention.
Visual to the rescue!
Visual is a huge trend in marketing, using the power of digital to communicate your message and stay within the diminishing attention span of today’s online readers –8 seconds (one second less than the attention span of a goldfish).
If human minds are adapting to information overload this way (to multitask, prioritize, and consume quickly and efficiently), it makes sense for your nonprofit to adapt as well.
Otherwise, you’ll work really hard to put messages out there – that no one will read.
Want to stop working just hard and start working smart?Details