Did you ever wonder if there is a foolproof way to communicate with donors? Actually, there is! And it’s not about process. It’s about another ‘p’ word. Can you guess? I’ll give you a hint. It relates to the secret business your nonprofit is in. You may think you’re in (arts, healthcare, human services, environment,…
DetailsThe times we’re in are extraordinary, and ‘business as usual’ isn’t. Having strong coping skills today are truly important. As is being more thoughtful and strategic than usual, because you can’t rely on the ‘normal’ playbook.
I recently happened on a thoughtful article I want to share from the University of Colorado, Something for Everyone: 25 Tips to Get Through Your Day. I’ve selected what I believe are the Top Ten Tips for nonprofits.
Use these tips to help you make the most of this time into which we’ve been thrust. See if you find anything that speaks to you. Apply to both your personal and professional life to the extent you can. I’m quoting from the author in the highlighted segments, and following with a number of targeted fundraising and donor communication strategies you may want to consider.
DetailsIn whatever times we’re in, that’s what folks don’t have enough of. That’s what folks crave.
That’s what explained Nike’s daring move in 2018 to put forward a polarizing marketing campaign featuring the face of American football quarterback Colin Kaepernick, most famously known for taking a knee during the singing of The Star-Spangled Banner.
In Why did Nike do what they did? Mark Schaefer of Grow, and author of several digital marketing books, explains why this was a brilliant idea. Despite the fact it generated controversy, including protesters burning shoes in the streets, Schaefer notes Nike’s move aligns with research highlighted in his book, Marketing Rebellion. The book explores how to connect with customers and build a brand in a world without loyalty.
The message of the book applies to folks in the social benefit sector as well.
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