Introduction to Strategic Nonprofit Major Gifts Moves Management

Do you want more major donors?

You can have them!

Today we’re going to look at a great tool for building those important relationships with top prospects over time.

And we all know that is what will result in the big gift.

You know how important it is to put a plan in place to build relationships, right?

It’s super-de-duper important if you want to secure major gifts.

I’m talking about “Moves Management.”

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By Not Asking Donors to Give You Short-Change Them

If done correctly, I would say the most donor-centric thing a fundraiser can do is ask a donor for a gift. Why? Because you are allowing the donor to change the world. You can’t get more donor-centric than that.”

— Jeff Schreifels, Veritus Group

Jeff made the comment above in response to an article by Roger Craver on the Agitator blog: Donor-Centric or Faux Donor-Centric? Check the Plumbing. It has a terrific checklist of ways to tell whether or not your organization is donor-centric (I’ve summarized the list at the bottom of this article).

Everything on the list applies to donors of all stripes. If you’re going to do major gift fundraising (and you really, truly should because 88% of dollars raised comes from 12% of donors), these tips apply in SPADES.

Jeff was offering the ultimate donor-centric item to add to this checklist, and I could not agree more.

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