How to Make Donors Happy to Say YES to Your Fundraising Appeal

Super hero kidsToday I’m going to tell you how to create a fundraising appeal that’s all about your donor’s happiness.

Because if you can persuade your donor that saying “yes” will make them happy, then you both win.

Don’t you want to make your donor feel like a winner?

Don’t you want to be a winner?

Everybody wants to be a winner!

Sadly, most nonprofits write appeals that don’t create a win/win.

They write self-congratulatory letters that talk about how wonderful they are, and what wonderful outcomes they make possible.

They forget about the donor.

They don’t think about donor joy.

How can I be so certain this is the case?

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11 Phrases to Retire

beach chairs at oceanNegative self-talk can really mess you up. So say behavioral scientists, psychologists and researchers.

I recently ran across an article on the CNBC Make It blog by Kathy and Ross Petras, and want to share it because it rings so true for me. And I hope for you as well.

Many times, professionally and personally, we can’t make the problem go away. Our control lies fundamentally in how we approach the problem. And language, for good or ill, frames our thinking. To change your thoughts, change your language.

Take a look at the 11 phrases that follow. How many (if not all) of these do you fairly consistently say, or think? Don’t beat yourself up about it. We all do it. But, do be conscious of what you’re saying and how it may inform your actions in not-so-positive ways.

This is something you can change. It just takes practice.

11 Phrases to Retire

1. “I have to do that.”

What to say instead: “I get to do that.” This changes your attitude, making you look at something as opportunity, not obligation. Even if unpleasant, it can teach you new lessons and open new doors.

Fundraising Application: During this busy (stressful?) fundraising season, remind yourself of all the good you’re doing. Lucky you! You’re in the privileged position to be able to share what you’re sincerely passionate about, and to ask others to join in your mission and vision to make our world a better place.

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