Boy and Little Red Wagon

Little Things You Can Do Before Year’s End to Raise More Money

The biggest fundraising time of the year for most nonprofits inexorably approaches.

It can be stressful.

Don’t succumb to the stress. You’ve got this!

Perhaps you can’t do everything you’d like to do this year, but you can do some things.

Here are 12 things you can do that will pack a big punch.

Some you can do on your own. Some will require support from technical and/or marketing staff.

Here’s the thing:  Often it’s the little things that count. That pack a surprising wallop.

So don’t save all your energy for writing your appeal. Help your appeal along by putting some of the dozen suggestions that follow into effect.  Even just one or two will make a difference.

Let’s get started…

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4 spoons with ingredients

3-Word Recipe Guaranteed to Raise Money

I consider these three words the holy trinity of fundraising success.

I’ve written about these words before, and do so again as an important reminder. Because you’ve still got time to wrap them into your year-end fundraising appeal. And, if you do, I guarantee you’ll raise more money.

They are simple.

They are easy to remember.

They really work.

Plus, if you wrap them up with some emotional color, you’ve got an offer that can’t be refused.

Let’s take a look.

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Not all Holiday Fundraising is Created Equal

Who doesn’t love a holiday?

The very word conjures up notions of celebration, warmth and love.

If you’re a donor-centered fundraising practitioner, you’d be a fool not to take advantage. Why not tap into pre-existing positive vibes to increase the chances your appeal will be warmly received?

After all, if you can channel something positive that’s more or less universally felt, this gives you a leg up. It puts your donors in a giving mood using familiar symbols and traditions.

Except when it doesn’t.

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#GivingTuesday or #Gratitude Tuesday? Choose!

If you’re planning ahead for #GivingTuesday, you’ve still got time to change your mind.

It’s one of those things that sounds good on paper, but in actual implementation it can be less than ideal. Why? Because it comes smack dab in the middle of most folks’ annual campaigns. So there’s often little time to do it right. And it can such your energy and focus on other year-end fundraising efforts.

I’ve got a better choice for you.

Flip the idea and rather than asking folks to make a symbolic gift to you, why don’t you make a gift to them?

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Your Hurricane is Coming – Will You Be Ready?

When disaster devastates lives, it affects us all. Seeing people hurting – so much – is hard to take.

It also reminds us of our human fragility. Whoever is strong today may be weak tomorrow. Whoever may give today may need help tomorrow.

Sometimes we feel helpless. Other times we can be helpful. It’s all part of the circle of life.

Which is why today I’m sharing, with permission, an excerpt from 5 Ways to Donate to and Support Hurricane Irma Victims from the Double the Donation blog.

I do this for two reasons. One of them may surprise you.

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Just as there's a first kiss, there's a first time for everything for your nonprofit.

How to Persuade New Donors to Join Your Nonprofit Mission

What makes us think a perfect stranger, who’s never given to our organization before, will choose to do so?  It’s highly counter intuitive.

People are more likely to continue doing what they’ve done before.
Commitment and consistency is one of Robert Cialdini’s six principles of influence, and it’s useful in nonprofit marketing and fundraising. But only if you’ve got existing donors.
We talk a lot in fundraising professional circles about the folly of concentrating too many resources on donor acquisition and too little on donor retention. And for good reason. It’s significantly easier and more cost-effective to keep a current donor than to recruit a new one. Why?
It’s appreciably more difficult to get people to reach a new decision than to repeat an old one.
Whenever I coach volunteers to do fundraising, I always suggest they remind current donors how many years they’ve already been giving to the organization.  This acts as a decision-making shortcut for these folks. Aha! They already decided this was a good idea.  No need to sweat it out again.  Done!
But… what if you’re a start-up organization that doesn’t have many donors?
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Grants and Money

Nonprofit Grantseeking Strategies: What Really Works?

There are some basic strategies that ensure a successful nonprofit grants program.

They’re surprisingly straightforward.

If you follow this formula, you’ll succeed.

But you’ve got to be methodical, detail-oriented and focused.

Grantsmanship is not an “I’ll just wing it” proposition.

Applying for grants is hard work.

You must:

  • Prepare
  • Implement with precision
  • Include data and stories that compel
  • Persevere and follow through

Let’s take these one at a time.

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Walkathon participants

8 Secrets to Keeping New ‘Third Party’ Donors

By now you undoubtedly know you’re losing too many first-time donors.

In fact, the Fundraising Effectiveness Project report shows you’re losing an average of 77% of these folks!

Today I want to talk about a subset of new donors who don’t renew.  They’re called “third party donors,” and they come to you through a variety of portals:

  1. Guests of event ticket buyers
  2. Online auction purchasers
  3. Donors who give to friends’ P2P fundraising pages
  4. Donors who give to crowdfunding campaigns sent to them via a friend
  5. Donors who make tribute gifts in honor or memory of a friend or loved one
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