Essential Strategies to Succeed with Online Fundraising Campaigns-Pt.2

In Part 1 of this two-part article I described the importance of:

  1. Beginning with your well-oiled content marketing engine and plan.
  2. Building an intentional donor-centered content marketing plan.
  3. Building an online fundraising campaign strategy that’s integrated with your content marketing plan.

Part 1 also included links to a lot of articles I’ve written previously about mastering online social fundraising. Some of them are on Clairification. Others are guest posts I’ve done for other blogs.

I truly, passionately, want you to master the integration of a robust online communications and fundraising strategy with an equally robust offline strategy. In our digitally revolutionized world, they are two halves of a whole.

You need to rock them both.

Today we’re going to layer on with some other important essentials if you want to succeed with your online fundraising.

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Essential Strategies to Succeed with Online Fundraising Campaigns-Pt.1

I’ve written a lot over the past several years about why mastering online social fundraising is critical to nonprofit success (e.g., here and here, just as starters).

A bit later in this article I’ll give you a link to a mini-guide for nonprofit online social fundraising. It really boils down to taking charge of the “customer experience” — which is a huge meme du jour in the for-profit world today.

If you need to persuade someone about why this is important, you can read up about how the digital revolution has changed the way people are influenced to give in Penelope Burk’s Cygnus Research studies from the past several years. Here are some of the indisputable truths:

I could go on and on about the why, but I’m going to assume if you’re reading this article you’re already sold.  You know you need to do this better than you’re doing it now.  You’re just not sure how.

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5 Simple Ways to Use Video for Peer-to-Peer Fundraising

Video marketing is taking over the world, and for good reason. Compelling videos are the best way to connect with your audience no matter where they are or what device they’re on.

For nonprofit organizations, video provides the opportunity to strengthen donor engagement and outreach across channels, especially through social networks where the medium continues to grow in popularity.

So how does video relate to peer-to-peer fundraising?

It’s all about getting people involved!

In order to get people passionate about raising money from their personal networks on behalf of your cause you have to show them why they should care.

Video is the perfect platform to help you do just that—in fact, 60% of people prefer watching a video to reading text. And it doesn’t have to be complicated.

Here are 5 simple video ideas your organization can use to encourage more participation and donations for your next peer-to-peer fundraising campaign.

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How Important is Email to Nonprofit Fundraising? Very!

Here come 14 steps to successful email fundraising.

You’re no doubt planning your year-end fundraising strategy now. How big a role is email going to play?

If you’re making your email campaign an afterthought, don’t. That holds for this year, and the foreseeable future. It holds before, during and after  your pitch.

If you get good at email marketing and fundraising, you won’t be wasting your efforts.

Not today. Not tomorrow.

Since the end of the year is when most of the money is raised, there’s no time like the present to begin.

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10 Secrets to Help any Nonprofit Rock Mobile Fundraising

10 Secrets to Help Any Nonprofit Rock Mobile FundraisingHuman beings have always been social animals. The digital revolution has simply made electronic media (email, the internet and social media) our ‘go-to’ place to socialize and connect with our fellow humans.”

This sentiment that Claire crafted really spoke to me as I was reading her article the other day.

It’s a deep truth. We are social beings. We’re also incredibly mobile now, though.

Ironically, even though we’re constantly on the go, we are the most connected we’ve ever been.

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How to Increase Your Fundraiser Proceeds with Peer-to-Peer Fundraising

Do you want to increase your fundraising proceeds dramatically, without significantly increasing your resources?

In this post, you’ll learn how to effectively increase your fundraising proceeds through use of online Peer-to-Peer fundraising.

What is Peer-to-Peer Fundraising?

Peer-to-Peer fundraising (P2P fundraising) is the idea of leveraging your cause/organization’s supporters and empowering them to become your best fundraising advocates in order to expand your mission’s reach and grow your donor base and proceeds. It’s a multi-tiered approach, where donors are asked to raise money in addition to donating.

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Supercharge Your Year-End Nonprofit Emails with Foolproof Subject Lines ♡

4 Killer Techniques
Plus some Secret Little Tips (see below)

Still stuck for subject lines for your year-end emails?

Your subject line is like your outer envelope for direct mail.

A window into your message.

Make sure it’s open enough to give a glimpse of something intriguing… urgent… exciting… emotional… shocking… funny… useful… anything compelling to grabs folks’ attention.

The more specific and to the point, the better.

NOTE: if you’re not planning a series of year-end emails — get on it NOW! If you’re sending less than 7 emails in December, you’re below the nonprofit average.  You don’t want to be below average do you?

As much as a full third (33%) of December gifts occur on the 31st of the month! Last year the percentage increase in overall fundraising was 2.1%, while the increase in online fundraising was 8.9%.

If you’re not online, putting forward your most compelling fundraising offer at a time when folks are primed to give the most, you’re missing your best opportunity.

Here are some subject line techniques I particularly like, with thoughts about how you can use them to boost your year-end fundraising:

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Quick Guide to Get Your Nonprofit “Crowd On”

quick_guide_to_get_your_nonprofit_crowd_onI’ve been thinking a lot about crowdfunding lately.

Bzz… bzz… buzz… buzz… Do you hear it?

It’s the sound of the times. It’s the bees flying around crowdfunding campaigns like honey. Sweet, golden honey.

Are you getting yours?

With the mainstream shift into digital communication, and the advance of technology through online donation and peer-to-peer fundraising platforms, crowdfunding is something I believe you should seriously consider if you’re not already getting your “crowd” on.

Especially if you have…

  • A big campaign going on.
  • Or a specific project that lends itself well to the telling of a compelling story.
  • Or you need to raise a lot of funds in a relatively short time period.
  • Or there’s a strong tie to some big event – anniversary; holiday; news story.
  • Or your current constituents are more inclined towards being ambassadors than asking or giving.
  • Or you’re having a hard time breaking out of the “box” of folks you think might be interested in your cause, and are looking to build your audience in new ways.

So I’ve put together a few resources, and some of my own thoughts, to help you think things through.

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Warning: Your Nonprofit is Sending Too Few Emails

As the end of the year approaches, are you planning enough emails?

Emails should be included as part of your robust, multi-channel annual appeal if you want to increase your chances of reaching your goals.  On top of that, emails can be a great way to set yourself up for success even before you send an appeal.

Sadly, many nonprofits I encounter are unwilling to email their constituents sufficiently. Here’s what I often hear:

We don’t want to tick them off by mailing too many times.

We can’t ask them for money more than once or twice a year.

They get a lot of mail from us and it’s probably annoying.

They’re probably getting mail from a lot of different departments, so we don’t want to send from our department too often.

What all these comments have in common is that they’re based on a lack of data.

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