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Be the Fruit. Not the Juice. Start something Up this year.

Hugh MacLeod start_upStart.

Don’t be a wuss. Yeah. This year, make a resolution to stop being a wimp and start being an entrepreneur.

I looked up the definition of wuss, and aside from meaning pushover, weakling and ineffectual it comes from Middle English meaning “liquor obtained from boiling or squeezing fruit or vegetable substances.”  Think about this for a minute.

Do your programs, over time, become more and more diluted so that the essence of the ripe fruit they began as becomes essentially lost? Are you doing things by rote, having lost all passion, taste and flavor for the fruits of your labor?

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