Hi there!
If you don’t find something that helps you along your pathway to passionate philanthropy, let me know. I’m always looking to find new needs and fill them!
To your success,
Claire Axelrad
Hi there!
If you don’t find something that helps you along your pathway to passionate philanthropy, let me know. I’m always looking to find new needs and fill them!
To your success,
Claire Axelrad
Unlock your nonprofit’s fundraising potential through a series of “clairifying” worksheets and exercises. (1) Values. (2) Stories. (3) Brand. (4) Social Channels. (5) Support Constituencies. (6) Engagement Objectives. (7) Resources and Systems.
Whether you’re a pro wanting new tips, or writing an appeal for the first time, take your appeal from anesthetizing to… astounding. From colorless to… captivating. Rock these tried-and-true tactics to get your appeal to the next level.
Writing a meaningful nonprofit thank you can be tricky. It’s not rocket science. It’s just not something most of us are taught. Learn the secrets to success here!
This Year-End Fundraising “Road Map” will assure you’ve got all your ducks nicely lined up so you don’t miss a trick at this important fundraising time — when folks are pre-disposed to be generous!
Acquisition is simply a foot in the door. Retention is the name of the game. Learn what donors want most, and give it to theme. Simply put, creative thank you’s will inspire future gifts.
Skillfully build a rock-solid reputation for your nonprofit. This easy-to-understand guide will give you the tools to stand-out and build your authority at the same time.
6 Companion Guides with hands-on, practical research-based information to help significantly impact your bottom line through easy-to-implement donor retention techniques. Get the full set at a discount
Learn to make a terrific first, second, third and beyond impression —— by thanking, praising and engaging with donors in a manner that makes them want to stay passionately loyal to you. Your journey begins here.
This simple step-by-step handbook supplements the “Donor-Centered Retention Solution Kit,” taking a deeper dive. Includes straightforward action tips to boost the lifetime value of your donors plus a compendium of links to valuable resources.
Everything I’ve learned over the years, all tucked into one handy no-nonsense Guide on the practice of gratitude. 130 full pages, with lots of ready-to-use samples and templates. Includes Creative Ways to Thank Your Donors— with 72 ideas for you to steal!
Create an intentional step-by-step system of timely response that will maximize the lifetime value of your supporters. Includes an action plan, easy-to-use worksheets and sample policies and procedures.
Your simple, step-by-step guide to crafting killer donor thank you letters. Learn all the elements that go into making your donor feel really special. Plus get sample letters, a template and links to great examples.
This practical book tells you everything you need to know to make dynamite donor thank you calls that increase donor loyalty. As a stand-alone piece, it’s perfect for staff, Board and volunteers — and a non-threatening way to introduce folks to fundraising!
4 Companion Guides with everything you need to know to kick start or rev up your major gifts program. Includes hands-on worksheets, exercises and checklists, plus practical tips. Get the full set at a discount.
Get dressed for major gifts success! This Guide shows you how to power up, giving you tips regarding your major gift amount, characteristics of best major gift prospects, prospect identification, screening and rating, leadership support, research and more.
Overcome asking anxiety through preparation. Cultivate just the right amount; then get psyched for the ask! Get clarity on staff vs. volunteer roles. Embrace your personal asking style. Reframe the conversation to storytelling. Learn the #1 secret to successful asks… and more
No more guessing when it’s time to ask. Using the “Get to 100” system, it will become crystal clear when your prospect is primed. And since every donor is different, you’ll develop a multitude of different cultivation options — different strokes for different folks.
Clear tips, pointers and even sample language, to help you succeed when making a major gift ask. This guide will walk you through common pitfalls, and arm you with tools, secrets, key words and phrases to put your best foot forward. Stop fearing rejection… make your compelling case… listen carefully… respond with empathy… and you’ll prevail!
Six succinct, targeted Cheat Sheets with practical tips and answers to frequently asked questions. Designed to be helpful to the practicing fundraiser as well as the CEO, CFO or volunteer who wants to help their organization initiate effective best practices. Get the set at a discount.
You aren’t ready to ask for a gift until you’ve put in place all the essential pre-conditions, Create a blueprint, build a foundation and bring in just the right folks to get the job done.
Use this Checklist to build your major gifts team and infrastructure. If your Board, CEO and Executive Management Team are not passionate about your donors, it will be difficult – if not impossible – to succeed with major gifts fundraising.
Learn what goes into building a good list, and the critical difference between an undifferentiated and a “qualified” list. You’re just wasting time if you’re devoting your best resources to the wrong prospects.
Stop forcing donors to make unrestricted gifts. It leaves money on the table, and depresses future response. Learn when and how to ask for designated program gifts, how to incorporate overhead into your ask, and how to structure a donor-friendly program narrative and budget.
You aren’t ready to ask until you’ve built a solid, trusting relationship with your prospect. Use these 40 questions so you can make an ideal “match” between their values and interests and your fundraising offer. This way, you won’t leave money on the table!
Stride confidently forward into your next major gift solicitation, supported by these tips. Pretty soon you’ll get so good at this that you won’t need this Checklist. It will all come to you naturally.
Blogging helps you raise awareness, integrate and leverage your content marketing and build dynamic donor relationships. Become a “player” in the blogosphere with the full “bargain bundle” series of 4 handy no-nonsense guides.”
Worksheets, blogging tactics, content checklist, your first 10 posts, links to a multitude of popular and highly-retweeted marketing and blogging posts and how to persuade your leadership this is a worthwhile investment.
Discover the content your audience wants, where to find it, how to show you’re listening, how to build and use an editorial calendar, titles, topics and intros that capture attention, sample templates and more. Stop being the best kept secret in town!
Set blog goals! Learn to make your content relatable, conversational and actionable. Build in optimized calls to action. Get your content shared. Rock the 6-step blog engagement strategy!
What makes a blog super powerful is its leveraging power. Get a blog promotion checklist, plus tip sheets to get your constituents to promote your content on your behalf. Learn the differences between influencers and advocates, and why you need both.
Keeping pace with rapidly evolving mediums of communication these days is no small task. This Tip List + Worksheet will walk you through a step-by-step process of evaluating what makes sense for your nonprofit.
Pinterest is an exciting social media channel for creating awesome engagement opportunities for your supporters. Get tips, checklists, exercises and worksheets to help you get started and channel your creativity RIGHT AWAY.
A directory of some of my favorite non-profit and general marketing websites, blogs, articles, tools, templates and books focusing on helping you achieve your nonprofit social media objectives.
A compendium of links to resources that will inspire you to improve your customer service so that donors feel satisfied with their relationship with your organization – the foundation of trust and future giving.
Links to valuable resources that will help you increase the lifetime value of your donors so they help you not just today — but sustain you well into the future.
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