Anatomy of a Fundraising Appeal Letter plus Sample Template
Why you should get this newly expanded Guide
This is a simple, yet incredibly thorough, 62-page step-by-step guide to crafting a killer appeal letter or email appeal.
It’s not just a breezy 2-page form, like what you’ll find elsewhere.
Because writing a compelling fundraising letter can be tricky. It’s not the same kind of writing as a brochure, annual report or grant proposal.
But it’s not rocket science – it’s something you can easily learn. It’s just not something most of us are taught.
And that’s where this nifty e-Guide comes in!
How much more money could you raise with your appeal letter if it spoke straight to the heart – and to your donor’s passions?
In this easy-to-follow guide you’ll learn the art of taking your appeal from run of the mill to… out of the ballpark. From anesthetizing to… astounding. From colorless to… captivating.
“I get so many appeals and, frankly, they all look the same.”
“I hate it when I get a solicitation letter and I can’t figure out what they’re going to spend the money on. It just looks like they want money!”
Is this what your prospective donors are saying?
- Does your Call to Action lack clarity?
- Are you telling a compelling emotional story that resonates with your reader?
- Are you showing a prospective donor how their gift will have direct, immediate impact?
- Are you conveying why your donor needs to give right now?
- Are you making a gripping offer your donor simply cannot refuse?
- Are you trying to appeal to reason rather than emotion?
If you’re ignoring any of the elements that go into making your appeal effective you’re ignoring your organization’s future.
- If you have trouble starting to write…
- If you don’t know how many times to ask…
- If you’re unsure how long or short your letter should be…
- If you don’t know what language to use…
- If you just know your appeal could use a shot in the arm…
then... this is the Guide for you!
A Baker’s Dozen of Essential Appeal Letter Elements
Anatomy of an Appeal Letter: The Bone Structure
How to Write to Engage Hearts
How to Write like you Talk
3-Word Formula Guaranteed to Raise Money
Sample Appeal Letter Template
Email Appeal Example + Review
What to Include in Your Response Device
RESOURCE GUIDE with three full pages of links to useful articles, videos, books, samples and tools.
Special BONUS: 15-minute complimentary phone consultation – just for getting the Guide!
What People are Saying
Thank you so much for writing the book “Anatomy of a Fundraising Appeal Letter”. Last year, I was told to fundraise even though I have never done that before. After buying and reading your ebook, I went on to create a fundraising appeal and fundraised for my organization and I won the highest fundraiser amount for that campaign compared to all team members in my country.
— Melita Rahmalia, Charity Right
Just had to let you know how damn good the Anatomy of an Appeal Letter book is. I'm in the midst of writing a proposal and took a break to look at it just now, and I'm glad I did -- your commonsense, candid approach will definitely make my strong proposal much strong and more compelling. I can confirm that your hard work on this was definitely worth it!
-- Noreen Collins
This is Simple.
Simple, yet powerful. If you follow these guidelines, you’ll raise more money. This stuff works. That’s it!