How to Stand Out and Build Loyalty Using Social Media
Why You Should Get This Tip List + Worksheet
Keeping pace with rapidly evolving mediums of communication these days is no small task. When you’re a small or medium-sized nonprofit, the challenge of keeping up with all the latest developments on social media can seem especially daunting.
This is a simple guide to help you evaluate what’s worth doing/not worth doing for your nonprofit. You don’t have to do everything. But you do have to do something in order to meet evolving donor expectations in our increasingly networked world.
Whatever you do, you should first know your goals so that you can select the objectives and strategies that will help you reach them most effectively.
This Tip List + Worksheet will walk you through a step-by-step process of evaluating what makes sense for you.
Our social media is a bit of a runaway train… it’s chugging along, but it’s not always clear where it’s going.
We built our social media plan with spit and polish… now it’s time for a revamp that creates a conscious multi-channel communication strategy.
We just throw content out there for the sake of keeping to a schedule… it’s not ideally donor-centered.
We don’t have a good idea of how often we need to be posting… are we doing enough, or too much?
We don’t think enough about getting new followers… is our content shareable?
Does any of this sound familiar?
If you’re ignoring any of the elements that go into making social media an effective communications medium, you’re ignoring your organization’s future.
Did you know that that 53% of donors leave an organization because of its lack of effective communication?
If you have trouble knowing what content to share… if you’re not sure what channels to use… if you don’t know how frequently you should communicate… if you’re unsure how to actively engage people online… if you wonder about the process for getting more followers to connect and stick with you… if you just know your social media strategy could use a shot in the arm… this is the E-Guide for you.
11 ways nonprofits of any size can find more donors, keep donors loyal and raise more money using frequent, consistent online communication strategies
How to build a social content marketing plan
How to determine communication quality
How to determine communication quantity
Types of content that are most engaging
Picking your social networks and optimizing your presence
To do’s/Not to do’s
Examples of what works
How to maximize donations within social networks
How to turn your plan into action
… and more!
This is simple.
Simple, yet powerful. If you become more thoughtful about your online communications plan I promise you’ll stand out – in a good way! – and ultimately raise more money by attracting new followers, spurring active engagement and securing more new and repeat gifts. This stuff works!
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