Newly Expanded! How to Cultivate An Attitude of Gratitude and Keep Your Donors
Why you should get this Special Guide
I’ve taken everything I’ve learned about sustaining donor relationships over the years and tucked it into one handy no-nonsense guide on the practice of gratitude. Everything from how to persuade your leadership of the value of putting resources into prompt, personal thanks to… how to create a meaningful thank you email… to how to thank your donors on social media. It’s all in here. The tried-and-true and the dare-to-try! If you read this guide, and use it, you’ll raise more money every year from here on out.
You’ll learn what donors really want from you and how to give it to them.
- Did you know you’re going to lose more than 77% of your first-time donors? This is what happens to average nonprofits.
- Did you know that increasing donor retention by 10% today can triple the lifetime value of these donors?
- Did you know that most charities do not actually need more new donors as much as they need to improve the average gift value of the donors they already have?
Rather than constantly recruiting new supporters, only to lose them soon afterward as is common with direct-mail and special event solicitations, begin keeping and upgrading the donors you have.
How? You need to read this special step-by-step guide! I share with you tons of tips, templates, checklists and samples to help you apply what you learn here RIGHT AWAY.
This Newly Revised Workbook Has it All!
106 full pages jam-packed with the theory and practice of gratitude, one of the most effective yet least effectively utilized donor retention strategies.
Sample Donor Acknowledgment Policies and Procedures
Sample Donor Thank You Letters and Emails that Inspire Future Passionate Gifts
First-time Donor Welcome Protocol and Welcome Package
Step-by-Step Guide to Donor Thank You Calls + Script
Top 10 Things to Avoid When Thanking Donors
Top 15 Things to Include in an Effective Thank You
Sample Donor Thank You Greetings Calendar – this is fun!
Keeping Track of Your Acknowledgment Activity
Resource Guide with links to useful articles, slide shares, tools, reports, papers and books.
INCLUDES 'Creative Ways to Thank Your Donors' E-Book – with more than 70 specific ideas for you to steal!
Special BONUS: 15-minute complimentary phone consultation – just for getting the guide!
Thanking donors should be fun and fulfilling. Get this Special Guide and start spreading that attitude of gratitude around. It will come right back to you!
What People are Saying:
“I love your spunky writing – your Clairification materials hit the mark – and make me smile.” – Judy Brannstrom, Attic Angel Community
“I think everybody involved in philanthropy should read this. Slowly and with a very opened mind and a willingness to take from it the necessary components to change the manner and techniques we presently use in order to embrace what philanthropy is all about – “Love”. I have no doubt it would be transformational.” – Tom Walsh, Business Development Exec., Active Retirement Ireland
“Very inspirational and capturing the essence of what we do; spread the gospel of “love of humanity”.” – Bob Serow, Principal, RLS Consulting
“Loved cultivating an Attitude of Gratitude. Highly recommend!”— Amy DaVita, Third Sector