48 Hours: Your Donor Acknowledgment Solution Kit
Why you should get this Solution Kit
If you’re not providing your donors with prompt, personal thanks, then you’re leaving money on the table! The Donor Acknowledgment Solution Kit walks you step-by-step through creation of an intentional system of timely response that will maximize the lifetime value of your supporters.
Create an intentional donor acknowledgement system
Did you know that you’re going to lose 80% of your first-time donors? Did you know that increasing donor retention by 10% today can enhance the lifetime value of your donor base by 200%? Did you know that the TOP two things donors say motivates them to give again are a prompt and personal thank you?
How would you like a system that ensures every donor feels appreciated…and continues to give?
I’ll share with you 3 secrets that will assure your thank you’s get out the door in 48 hours – plus much, much more — and you’ll be able to apply what you learn RIGHT AWAY.
PROOF Positive – so you can persuade the ‘powers that be’ that timely acknowledgement is critical to your fundraising success
Your Donor Acknowledgment ACTION PLAN – step-by-step assessment of why you’re having trouble getting your letters out promptly
How to get everyone on board – from CEO to finance to office manage Easy-to-use WORKSHEET to create your donor acknowledgment system
CHEAT SHEET to assure all donors get equal time – and no donor thank you’s fall through the cracks When to pick up the phone and who to call
Tips on when and who to call to thank – and who should make the calls
When to use a thankathon
Written policies and procedures
2 “Get Out of Jail Free” cards for when you need them
RESOURCE GUIDE with links to two pages full of additional articles, books, videos and policies and procedures templates
Special BONUS: 15-minute complimentary phone consultation – just for getting the Solution Kit!
Does this sound like you?
“My boss doesn’t think it’s that important to get thank-you’s out promptly. Letters go to his office to die. I don’t know how to handle this. Help!”
“Getting everyone in the office on the same page is my greatest challenge. I wrote a thank you for our acquisition program that correlated to the appeal. I found out months later that the letter had never been entered into the database mail program.”
“Our first time donors were still receiving the same perfunctory “thanks for supporting our mission” that tends to go out to all donors, rather than something welcoming them to our community.”
Nonprofits lather so much attention on getting donations and new donors that many forget that, for the majority of donors, that first gift is the last. It’s really nutty, because it’s way less expensive to retain a supporter than to get a new one!
When and how you say thank you kick-starts your donor’s relationship with you. Make a poor first impression? You’ll lose that donor quicker than you can say “sorry I got this thank you letter out to you so late!”
The first 48 hours after receiving your first gift set the relationship for life. This book tells you in detail, how to achieve that 48 hour service. A must-have.
— Giles Pegram, Fundraising Consultant, London
Want to retain more donors? See them increase their gifts? The absolute best way to assure this happens is through an intentional donor acknowledgment program that guarantees supporters receive a prompt and personal thank you.
Get this Solution Kit and start spreading some love to your donors ASAP. It will come right back to you!