Year-End Fundraising Solution Kit – To-Do's + Checklists
Newly Revised and Expanded!
Why you should get this Solution Kit
This is the most important time of the year.
From mid-November through December 31stmany nonprofits will raise up to 40% of their total annual campaign goal. And a full third (33%) of December gifts occur on the 31st of the month!
Take a moment to make sure you’ve got all your ducks nicely lined up.
You don’t want to miss making a few tweaks that could mean a big difference in your results. There’s still time to make sure you’re not just doing things the right way – but that you’re doing the right things!
Even if you operate on a fiscal year, most of your donors operate on a calendar year. Step into their shoes. Successful fundraising is all about being donor-centered. You can do all these things at the end of your fiscal year as well, but they won’t be nearly as fruitful as they are in December.
Right now is your last chance to take charge of your own destiny.
Don’t just wait for the best and hope to get lucky. This is the time to create your good fortune!
This Solution Kit provides an all-in-one guide for ticking off the things you may be missing or may not quite have finished.
“Last year I really didn’t leverage my mail appeal well through email or social media. I’d like to do a better job this year.”
“Close to the end of last year, we still had quite a few donors who’d not yet given. I wasn’t sure how to handle that.”
“I’m not sure how many emails to send at the end of the year, or when I should send them.”
“I have a suspicion our donation page may not be especially compelling or user-friendly, and we may be losing out on gifts as a result.”
“I haven’t had a moment to get around to my thank you’s. I wish there was a quick way to pull stuff together.”
Does any of this sound like you?
If you think you could do a better job this year than last year… If you did mail just fine, but weren’t happy with your email or social media… if you don’t have a plan to thank your supporters quite yet in place… this is the guide for you!
My newly expanded and revised edition is a 63- page-long comprehensive road map to effective year-end fundraising.
It’s designed to help you increase your year-end impact, and also get a jump on retaining the donors you acquire this year for many years to come.
In this “Solution Kit” you’ll find a ton of practical tips, great examples and useful checklists! Here’s what you’ll learn:
How to boost response with follow-up calls
How to leverage your mail appeal through email and social media
When, from whom and how often to send your e-appeals
How to get your emails opened
How to tweak your website to boost response
How to improve your online user experience
Tips for donation landing pages and lightboxes
How to begin your ‘next gift’ strategy through killer thank you’s
How email thank you’s are important too, and different
How to close the loop and assure everything – and everyone – is optimized to create a great experience for your donors
How to get a jump start for next year!
You also get a four-page Resource Guide with links to other articles, tools and guides that may be helpful to you now, and throughout the year.
I was able to download yesterday and write up my board instructions on the backside of my (hopefully) inspiring End of Year campaign board cultivation phone calls to their cultivars. So, it came in perfect time! I’ve enjoyed the clarity and to-the-point communications from you!
— Cheryl Angle, Gifts Officer,Washington Toxics Coalition, Seattle, WA
This is a simple. You can do this! Yet sometimes we all need to ‘cheat’ just a little bit. If you check off everything on the lists included in this guide, you’ll raise more money. You’ll also retain more donors. This stuff works.