Philanthropy – Love of Humankind: Needed More Than Ever

For many, this has been a gut-wrenching week. People are struggling with how to make sense of global events. Not just the American elections (though this is a huge sea change), but also escalating, senseless violence across the planet, threats to free speech, the spread of fake news, a deepening divide between classes, and a creeping sense of dread as events begin to seem out of our control.

There’s a lot for people to digest.  The world can seem a cruel and barbaric place. Philanthropy – love of humankind — can seem elusive.

Yet it’s right here. In each of us.

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Fundraising Appeal Psychology: Show People How to Avoid Loss

I’m about to clairify a subtle but very important point about what motivates philanthropic giving. After all, that’s what “Clairification” is all about.

It’s often said that people give to people.  So true.

But people are funny.

People will often give more to people who show them the pain that can be avoided through their gift, rather than to the people who show them the good that can be gained.

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