Brandjacking: How Social Media is Hammering You/How You can Hammer Back
Just happened upon a term I’d not heard. BRANDJACKING. http://brandjacknews.com/ It’s when an organization loses control of the social media conversation around its brand to someone else. There’s been a lot of conversation about branding and how social media has impacted the particular sense we and others have of our unique identity. Please note: I…
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