Daily Archives: February 1, 2012

Is Your Marketing on Remote Control: What to Do With Too Many Channels

We’re a nation afflicted with remote controlitis.  With so many marketing channels from which to choose, we constantly switch from one to the next.  We don’t focus as much as we used to, and we’re certainly not loyal to one media over another. First, a moment to define this disease. You suffer from remote controlitis…

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February 1, 20122 CommentsSocial EngagementBy Claire Axelrad

Social Media Moves to the Head of the Class

Recently I posted on the desirability of CEOs becoming active Tweetie Birds on .  It was a bit of a tongue-in-cheek suggestion, but the point was that as social media becomes and embroidered into the fabric of how we do business, leaders are going to want to understand what the heck it’s all…

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February 1, 20122 CommentsSocial EngagementBy Claire Axelrad