To Sell is Human; To Give, Divine – Why We’re All in Fundraising Now
Philanthropy; Not Fundraising
I recently attended an inspiring talk by Daniel Pink, author of To Sell Is Human, and found myself furiously taking notes. Next thing you know I was impulsively buying the book (autographed, of course)! Do I have buyer’s remorse? Absolutely not. Zero. Zilch. Nada. Everything he has to say is so directly applicable to fundraising and the nonprofit sector that [IMHO] it’s a ‘must read’ for those of us in the philanthropy business. Here’s why:
We erroneously think “selling” is bad. In fact, it’s probably even more of a taboo word in nonprofits than the word “fundraising.” People just don’t like it. Pink did an experiment where he asked people to give him the first word that came to their minds when they thought of “sales/selling.” They answered with such words as:
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