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Daily Archives: April 29, 2013

Facebook-like.jpg

What's 'Like' Got to Do with It? 5 Ways to Inspire Nonprofit Engagement Through Social Media

Stop counting likes and follows. If your work plan has “increase FB likes from X to Y or increase Twitter follows from Y to Z” as an objective, delete, delete, delete!  Your objective must relate to your “why;” it can’t just be a “what.”

Who cares how many “friends” you have if none of them are engaging with you?  Liking is passive.  Engaging is active. What do you want folks to feel/think/do?  You simply won’t get there by wishing and hoping.  You get there by inspiring.

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April 29, 20134 CommentsSocial EngagementBy Claire Axelrad
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