One Huge Mistake You Don’t Know You’re Making with Your Donors
Don’t wait too long to ask. It makes people anxious.
I’ve seen this happen so many times. I’ll be sitting with an E.D. or a board member at lunch with a prospective donor. We’ve talked in advance about our roles. I’ll handle the details and technical questions. They’ll inspire and, ultimately, make ‘the ask’.
It begins well. It continues even better. They engage in lively conversation about the cause. The prospect leans forward, animated and wrapped up in the flow. Then, just when I’m sure ‘the ask’ will be made and the prospect will say “yes!”…
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