Easy-to-Implement Legacy Giving Strategies for Small Nonprofits – Do’s and Don’ts
You’re stretched thin. Competition for philanthropic dollars has intensified. You know that long-term survival depends on strengthening revenue streams. What are you doing about it?
If you’re like too many nonprofits, you’re missing what’s right in front of your eyes: legacy giving. The lion’s share of philanthropy in the U.S. comes from individuals. Nearly 70% of people make gifts to charity during their lifetimes; only 10% leave a bequest. Why? No one asks them! It turns out that the act of asking makes a huge difference. And don’t tell me you can’t ask because you’re too small or understaffed.
Just because you can’t afford (or aren’t quite ready yet) to mount a full-on legacy giving campaign is no excuse to avoid the basics.
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