Weekly Clairity Click-it: Giving Trends, Cause Marketing, Email Marketing, Data Conversion, Donor Retention
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Giving Trends
Click-it: ‘Strategic Philanthropy’ Shifts Too Much Power to Donors. This is a provocative Chronicle of Philanthropy article about the way foundations give today. Did you know that 60% of them don’t accept unsolicited proposals? The trend is towards a Madisonian approach where foundations determine which issues are meritorious vs. a more Jeffersonian approach in which nonprofits, community groups and their constituents determine where resources are most needed. On which side of the debate do you fall?
Click-it: How America Gives. This is a super-awesome interactive guide
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