THANKS(for)GIVING: 8 Mistakes Nonprofits Make When Thanking Donors
| Are you focused on the gift or the giver? |
Thanking donors is the one thing most nonprofits do not spend enough time thinking about. Too often I find that staff spend 95% of their time crafting the fundraising appeal and getting embroiled in project management – design; layout; printing, postage, etc. Finally, the letter (or e-appeal) is ready to launch. The mailing is dropped/the button is punched and… voila! Gifts start to arrive! But then what?!
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