What's 'Like' Got to Do with It? 5 Ways to Inspire Nonprofit Engagement Through Social Media
Stop counting likes and follows. If your work plan has “increase FB likes from X to Y or increase Twitter follows from Y to Z” as an objective, delete, delete, delete! Your objective must relate to your “why;” it can’t just be a “what.”
Who cares how many “friends” you have if none of them are engaging with you? Liking is passive. Engaging is active. What do you want folks to feel/think/do? You simply won’t get there by wishing and hoping. You get there by inspiring.
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