8 Secrets to Building Online Relationships with People Who Matter – part 1
Collecting — whether business cards, numbers of followers on Twitter or ‘likes’ on Facebook — is meaningless without a strategy to turn those relatively “blank” connections into meaningful relationships. If your marketing and/or fundraising strategy is based on counting, it’s time to rethink this strategy. Collecting is merely the “on ramp to build new relationships.” In his new book “Power Relationships,” author Andrew Sobel tells us there’s a better approach to networking.
Details