3 Rules for Thanking Nonprofit Donors that Should Never Be Broken
If you’re not retaining as many donors as you’d like, you’ve no one to blame but yourself. And I’m here to tell you why.
You’re Not Thanking Donors Properly.
I’m serious. How you handle donor acknowledgements is that important. Yet, sadly, most of you do an absolutely rotten job of showing your donors how much they mean to you.
Part of the problem is due to focusing on acquisition at the expense of retention. Most executive and development directors don’t even know their retention rates without looking them up.
DUDES! Your retention rates should be on the tips of your tongues! If you don’t know how you’re doing, how can you improve?
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