Winter Wonderland Clairity Click-it: Nonprofit Links, Free Resources
Click it!
This week’s Click-It includes some really cool tips I’ve found for you across the web. Lots of practical stuff, plus some interesting data about how the human brain processes information. I also learned about a new website that might help you persuade your board to add a new position (or increase your salary). And, as always, some great learning opportunities (scroll to the bottom) you won’t want to miss!
Nonprofit Staffing
Click-It: How to Build a Stellar Nonprofit Staff. If staff turnover is a problem for you, be sure to get all of Nell Edgington’s great advice. This article offers great tips for recruiting the right staff; then retaining them in order to maximize your effectiveness. Did you know you can research nonprofit salaries by job description in your region [at salary.com] to determine what a competitive wage for your position really is?
Online Donor Gratitude
Click-It: Why You Should Mail Thank You Letters to Online Donors. Here’s an article I wish I’d written. Don’t ignore this valuable multi-channel marketing opportunity to steward your donors. Many thanks to charitable organizations expert, Joanne Fritz, for sharing this important perspective.
Neuromarketing
Click-It: The Wrong Font Can Kill You. Literally. Your Sales, Too. Check out this fascinating article from Roger Dooley and I guarantee you you’ll spend more time selecting the fonts you use in your next donor communications – especially if you want to make it seem easy to say ‘yes’ to your request for a philanthropic gift!
Social Media
Click-It: 4 Killer Ways to Get Your Nonprofit Shared on Social Media. Here’s an article I wrote for Maximize Social Business that includes amazing statistics on why you should add images to as much of your marketing communications as possible. If you wish your content got shared more frequently, check this one out!
LinkedIn
Click-it: How to Use LinkedIn: The Ultimate List of LinkedIn Tips. Everything you need to know about getting the most out of LinkedIn for your nonprofit (and your personal networking as well). This is a seriously awesome list, with 37 actionable tips. Good stuff from Pamela Vaughan and Hubspot!
A NEW LEARNING OPPORTUNITY plus…
Wondering how to determine when it’s the right time to ask for a major gift? Join me and The Foundation Center May 19th for a special Major Gifts Master Class: 50 Ways to ‘Move’ Your Donor: Stewardship Solutions to Get to Yes with Finesse. You’ll leave with a step-by-step cultivation plan; plus you’ll learn a novel, tried-and-true way to choreograph and measure your moves so you know exactly when you’re ready to ask.
REMINDERS!
Fundraising for a hospital? Or looking to borrow techniques from successful hospital fundraisers?
Register now for the Hospital Fundraising Summit and get 70+ webinars from 45 stellar fundraising pros (I’m honored to be offering two sessions). They’re all online for NO COST April 6 – 12. Won’t be around that week? You can purchase all the webinars at a super discount before April 6; then they’re your personal library for life. It’s great material on a full range of fundraising topics — whether you work in health care or not. Invest in your fundraising success today!
Want to freshen up your donor thank you’s? Join me and Bloomerang on Wednesday April 8th for Creative Thank You’s: Boost Donations with an Attitude of Gratitude. The best part? It’s free!
Looking to rev up your nonprofit career? I’ll be speaking at the Virtual Fundraising Career Conference April 13th-15th. There are a variety of amazing topics – all for one ridiculously low fee.
Photo: Flickr, Isaac Torronterra
