The Heart of Effective Major Donor Development: It’s Not Money
-
The heart of major donor development is demonstrating impact and showing gratitude. Continually.
Everyone wants to develop a major gifts program. Or to strengthen their existing major gifts program. Why? Because they want to raise more money.
If you approach major gifts development solely from this perspective you’ll ultimately fail.
You might raise more money for a little while. But over the long-term you’ll lose more support than you gain. Because it’s not just about money.