Offer Nonprofit Donors Gratitude Experiences, Not Tote Bags
I often say “if you want gifts, you must give them.”
I want to “clairify” that I mean this somewhat metaphorically.
I mean you shouldn’t focus only on getting, but also on giving.
Your relationship with your donors shouldn’t be all take, take, take.
That being said, most donors don’t want a lot of “stuff.” They particularly don’t want expensive and/or useless stuff. In other words, you don’t have to give them tangible gifts of tote bags, coffee mugs and socks. Instead, consider giving them “gratitude experiences.”
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