Are You Reading Your Major Donors Correctly?
A year ago I had the opportunity to present a major gifts master class where Jay Love, Founder and President of Bloomerang (and a board member and major donor himself) offered his thoughts on major gifts development from the donor’s perspective.
SO important!
The more that you know, the less they’ll say “No!”
- The more you know what floats your donor’s boat,,,
- The more you know what other things compete for your donor’s attention (not just causes, but also career and family)…
- The more you know how your donor prefers to communicate…
- The more you know how your donor prefers to be wooed…
- The more you know how your donor prefers to be recognized…
If you can’t show your major donor prospect you really know them, how can they trust you’ll be a good steward of their passionate philanthropic investment?
We all want to be known before we enter into a major engagement.
Which brings us to the crux of successful major donor development. Not surprisingly, it begins and ends with the same thing.
Can you guess what that might be?
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