How to Inspire Philanthropists to Help Your Nonprofit Cause
How Do Major Donors Think About Philanthropy?
In my last article we looked at six major donor philanthropic triggers. Today let’s look at a few more; then I’ll suggest some strategies to help you enter into your prospective donor’s world so you can make a win/win match – one that will help your major donors simultaneously help your cause and themselves.
I recently found a back issue of Lifestyles Magazine from 2008 (yes, I’m a bit of a hoarder) and was struck by some of what the publication had to say—a veritable peek inside the minds of major donors. There’s a clue right in the way they describe their mission (highlights are mine):
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