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Daily Archives: April 12, 2021

The Real Skinny on Nonprofit Donor Thank You’s

No doubt you know the donor thank you is important. You may not fully grasp how important. ‘Thank you’ may be the most important element of your entire fundraising strategy. I mean it! Why? Because effective fundraising depends on sustaining loyalty over time. A one-time donor costs you money. Generally it costs $1.25 to acquire a new…

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April 12, 20212 CommentsDonor RetentionBy Claire Axelrad
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