How to Overcome Nonprofit Fundraising Myths
If you’re constantly encountering people on your staff or board who want to curtail your fundraising efforts, you’re not alone.
Generally, people hate fundraising. It’s an “F” word.
And folk can get creative telling you why it’s an “F” word; hence, something to be avoided.
Sigh…
I call these creative explanations, at best, half-truths.
“Beware of a half truth. It may be the wrong half.” – Danish proverb
I use this cautionary proverb a lot.
It fits a lot of circumstances. Half-truths, myths, “common wisdom,” and crowd-sourced beliefs all have the “ring” of truth; this ring, like all bells and whistles, can be distracting. Beware: the core of the matter can get overlooked and/or distorted.
What can you do to avoid basing your fundraising strategy on a lie?
How to Kill Persistent Fundraising Myths
I too often come across six fundraising myths – lies and half-truths — in my work with nonprofits. These myths exist because the word fundraising leads with “fund.” Fund means money.
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