How to Find Your Nonprofit’s Highest Likelihood Major Donors
In 5 Indicators for Identifying the Best Potential Donors, a guest post on the Bloomerang blog from Ryan Woroniecki of Donor Search, the key indicators someone might be inclined to support you with a major philanthropic gift are laid out. These indicators are, in order:
- Previous giving to your nonprofit
- Giving to other nonprofits
- Participation as a foundation trustee
- Giving to federal election campaigns
- Real estate ownership
One thing is indubitably true: the more you know about people the better you’ll be able to assess, and work with, their likelihood to invest with you philanthropically.
Another thing is also true: not all these indicators are created equal. They’re listed in order of importance above but, for my money, numero uno is far and away the most significant.
We hold these truths to be self-evident
The people most likely to become major donors to your organization are already known to you. You don’t have to do research to find them, or find friends to introduce you or gate-keepers to let you in. You only have to do one simple thing.
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