Strategic Nonprofit Board Recruitment

Passion led us here photoWhen organizations aren’t raising as much money as they need, they’ll often tell me: “We need to recruit new board members.” This is very often true, but it’s only a piece of the puzzle as to why they’re not being more successful with fundraising.

So, if you’re about to embark on some board recruitment, I strongly encourage you to do a little soul searching first so you can embark on your quest strategically.

Not all organizations are the same. In my humble opinion, the best boards are fundraising boards. You may have a self-described “community board” you’d like to evolve to a fundraising board. Or you may be part of a bifurcated organization where there is more than one board with different purposes (e.g., governance; foundation; advocacy), so your part can perhaps afford to be less engaged with fundraising.

Most nonprofits need a board that is a fundraising engine.

For the purposes of this article, I’m going to assume you’re like most nonprofits. This may mean you believe you need to recruit ‘rich people.’ Or already experienced fundraisers. And since you don’t know any of the above, you make these common mistakes:

  1. You keep putting board recruitment and development on the back burner.
  2. You keep recruiting more folks exactly like the ones you already have.

Are you, inadvertently, holding yourself back?

You are if either of the two mistakes above sound like you.  Alas, this won’t help you resolve your fundraising conundrum.

So, let’s begin someplace else. Before beginning recruitment of the WHO for your board, begin by reminding yourself of the WHY.

Why Do You Need Board Members?

Certain skill sets may come to mind first. Such as “we need a lawyer.” But this is only a piece of what you’re looking for, and it’s not the most important piece. You could recruit the most famous lawyer in your community, but if they refuse to use those skills on your behalf – or if the area where you need help is not their area of expertise — this is meaningless.

Begin by answering this question:

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How to Craft a Nonprofit Board Orientation Strategy

Board orientationPlease don’t leave your new (or old for that matter) board members dangling!

Being a board member is not something we’re generally taught. In fact, it can be a complete mystery. Folks feel proud to have been recruited to join your board, and excited to begin their service, but… what happens next can mean the difference between a fulfilling experience and a disappointing one.

Do you have a board orientation strategy?

I don’t just mean in a dusty handbook somewhere on a shelf or in a file no one can find. I mean a vibrant orientation approach that kicks in the moment your board candidate says “yes” and, subsequently, as soon as they’re voted in by the full board.

Recruitment is just the tip of the iceberg of building an effective board.

It’s an important “tip,” don’t get me wrong. And all too often it’s handled poorly, leading to nothing but problems down the line. One of the most common complaints I hear from nonprofit staff is their board won’t help with fundraising. And the most common reason is the board members tell me: “I wasn’t told I’d have to help with fundraising,” or even worse “I was told I didn’t have to fundraise.

Don’t put yourself in the bait and switch mode.

From the get-go, explain to prospective board members what’s expected of them. All should be involved in some way in giving and getting. Once they sign on, solidify this agreement and their critical role as ambassadors, advocates and askers during the orientation process.

What to Include in a Board Member Orientation

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Wanted sign

Fundraiser Job Tips: How to Hire/Get Hired + Top Interview Questions

Wanted signIn my last article I talked about how to pitch yourself for a new job. My focus was on fundraising jobs, but it’s a paradigm you can use for any time you’re trying to make a persuasive case for yourself.

Today I’d like to get to the part where you’ve transitioned from “selling” to the interviewer, and have arrived at the part where they sell to you.  In other words, it’s your turn!

It’s important to prepare for this part of the interview. And, if you happen to be wearing the interviewer hat, you can use these tips to listen for important questions that will tell you a lot about your potential hire.

The Purpose of Question Time

Definitely come prepared with what you want (and need) to know to make a wise, informed decision.  You’ll want to ask about this organization’s history, its programs, its culture (don’t overlook this one!), this position, and the person(s) for whom – and with whom — you’ll be working. Think about what success would look like for you, and probe to assure the pre-conditions to achieve that success are in place.

The interview is as much an opportunity for the candidate to get to know the hirer as it is a chance for them to get to know you. There’s little point in selling yourself for a job you ultimately don’t want and won’t enjoy. Where you’ll just be spinning your wheels. Where you won’t have a chance to grow professionally. Life is too short.

POINT OF PERSPECTIVE: I’ve interviewed a lot of candidates in my day. And, truth be told, if they don’t avail themselves of this opportunity to ask questions I really wonder about them. How can they be so lacking in curiosity? Did they not prepare for this conversation? How are they going to learn things on the job so they don’t just do things the right way, but do the right things? If it’s a front-facing fundraiser position, how are they going to be when faced with the opportunity to build a relationship with a donor?

When I’m in hiring mode, I don’t need a broadcaster as much as a relationship builder. I don’t need someone who boasts ad nauseum about themselves as much as need someone who probes for my interests, needs and challenges. So, if you’re the hirer, listen to see how many of these questions your candidates ask; be prepared to answer these questions.

Top 20 Interview Questions

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Time for Change sign

Borrow From Old MacDonald’s Farm to Interview for a Fundraising Job

Time for Change signDid you have a New Year’s resolution to look for a new development position? Or maybe to transition to work in the social benefit sector?

Have you put your job search off, wondering how your skills translate to what you’d really like to do?

We all have an inner critic telling us super unhelpful things like:

  • You’re not ready yet.
  • You need another course or degree.
  • You need more years of experience doing x, y, and/or z.
  • You need time to prepare.
  • You aren’t good at this (math/negotiating/technical/financial/digital/sales) stuff.
  • You aren’t as confident as other people.
  • You can’t take this leap; it’s too risky.

These are all variations on the theme of “you don’t have what it takes.”

Nonsense!

This is a totally irrational fear. Your inner critic is perhaps trying to protect and defend you, but actually this critic is holding you back by ruminating on the risks and worst-case scenarios. If you always play it “safe,” you’ll never grow.

Today, I’d like to tell you what it actually takes to be an effective fundraiser.

I hope you’ll see these innate qualities and strengths are things you have already. All you need to do is formulate them into a pitch format you can use when you interview for a job.

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Photo of a cobweb

What Does Early Spring Mean for Nonprofit Communications Strategies?

Photo of a cobwebThis week the groundhog told us it’s going to be an early spring!

Spring is always a good time for re-awakening, rebirth and just plain dusting away the cobwebs.  And what a dreary, grave, cobwebby period it’s been.

We’ve got a lot to clean up, reorganize and rethink. So much, in fact, it’s downright overwhelming. So, as I sat down to write today’s article, I thought about what you actually have within your power to do. Right now. And all throughout the coming months.

I know it’s been pretty hard to focus with everything going on in the world.

So I took a deep breath, closed my eyes, and tried to pull together the various challenges I’ve seen nonprofit leaders, fundraisers, and marketers grapple with in the past year. Actually, the past years. Through elections, pandemic, climate catastrophes, shootings, war, unprecedented demonstrations of cruelty and inhumanity, and more. It’s a LOT.

But, the show — your good work — must go on. 

In  other words, your mission must move forward. People rely on you to do the critical work of the social benefit sector.

I thought: what can people do now to set themselves up for success as we move forward into high fundraising season at the end of this coming year? It may seem early to think about this, but it’s never too soon to put your best foot forward.

I’ve ended up with four tips I hope you’ll find relevant and timely.

  1. Big Picture
  2. Your Role as Helper
  3. Practical Guidance
  4. Strategic Advice

4 Timely Nonprofit Fundraising and Communications Strategies

1. BIG PICTURE: Message Confidently During Uncertain Times

Whether it’s a marketing or fundraising communication, keep these four messaging basics in mind.

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Matchmaker-make-me-a-match.jpg

Which Song from Fiddler on the Roof Describes a Nonprofit Fundraiser’s Job?

While you might be tempted to guess “If I were a Rich Man,” that’s not it.

Because that would be making fundraising mostly about money.

And, actually, fundraising is mostly about love.

So the correct answer is “Matchmaker.”

That’s right. Your job is to make the perfect match between the values your organization enacts and the values your donor shares.

Because when people connect, and care about one another, our world tips ever more slightly back into balance.

Right now we live in troubling times, where the world seems wildly out of whack and people seem further and further apart.

Philanthropy provides a perfect opportunity to bring people together.

And who knows the most about making people fit together?  Matchmakers!

And today’s matchmakers have more tools than ever before at their fingertips. Hence the success of online dating services. Though it would’ve been easy to assume matchmaking is such a personal endeavor technology could never touch it, that’s not the case at all.  Because the digital revolution means people today are more connected than ever. Successful matchmakers don’t eschew technology; they embrace it. So should you.

Emulate These 6 Things Matchmakers Do

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