Which Song from Fiddler on the Roof Describes a Nonprofit Fundraiser’s Job?
While you might be tempted to guess “If I were a Rich Man,” that’s not it.
Because that would be making fundraising mostly about money.
And, actually, fundraising is mostly about love.
So the correct answer is “Matchmaker.”
That’s right. Your job is to make the perfect match between the values your organization enacts and the values your donor shares.
Because when people connect, and care about one another, our world tips ever more slightly back into balance.
Right now we live in troubling times, where the world seems wildly out of whack and people seem further and further apart.
Philanthropy provides a perfect opportunity to bring people together.
And who knows the most about making people fit together? Matchmakers!
And today’s matchmakers have more tools than ever before at their fingertips. Hence the success of online dating services. Though it would’ve been easy to assume matchmaking is such a personal endeavor technology could never touch it, that’s not the case at all. Because the digital revolution means people today are more connected than ever. Successful matchmakers don’t eschew technology; they embrace it. So should you.