3 Nonprofit Secrets to Rock Major Gift Fundraising
There’s a treasure trove of knowledge and research around major gift fundraising. What works well. What doesn’t work at all. What’s, at best, half-baked.
It’s not rocket science. But there’s definitely art, and some science, involved.
The gestalt way of thinking about the three secrets boils down to simply being:
(1) SMART,
(2) SYSTEMATIC and
(3) PASSIONATE.
But, I’m pretty pragmatic. So I’d like to give you something more practical.
If I had to pick the top three practical secrets to success, they would be the following:
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