How to Build a Major Donor Program from the Ground Up
Learn to become an “inside” major donor rainmaker
If you’ve got donors, you’ve got the raw material for a major donor program – and it’s easier than you think.
Begin with your own database.
Most organizations have plenty of donor prospects, without having to go outside and look for prospects who aren’t connected to you.
You know who I mean. The people board members tend to suggest. They may be rich, and may even be philanthropic elsewhere, but don’t have any interest in what you do. And no one knows them or can make an introduction to them.
Don’t start with the most out-of-reach prospects.
You can be a major donor prospect rainmaker without having to go outside or reach too far.
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