Why Aren’t Nonprofits Retaining More Donors?
Where does retention fall within your priorities?
EIght years ago,Tom Belford of The Agitator penned a post entitled “Donor Retention … Why Is It So Hard?”
At the time I thought: Great question!
Alas, things haven’t improved. It’s still hard.
Why, oh why, oh why?!?!
I’d like to explore this a bit, and I hope you’ll join me.
First, are you finding it difficult?
If so, why do you think that’s the case?
If not, and you’re being successful getting repeat gifts,
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