Charity Blogging Gold

Have you ever worried about how to get more attention for your cause?

Are you concerned about how to get more attention without spending more money?

Are you anxious about spending money on Facebook ads? Uneasy because you can’t afford big newspaper ads, billboard space, street banners or TV ads?

You’ve come to the right place – fret no more!

I invite you to join me for the next four weeks to learn just how easy and rewarding this can be.  The Olympics may have come and gone, but you can still go for the Charity Blogging Gold!

Charity Blogging Gold e-courseWhat if I told you there was a way to share your cause with the world that was NOT spammy, NOT annoying, but really more like a conversation between you and your most loyal supporters?

Wouldn’t you want to do that?

And what if I told you it’s really simple, even if you have a budget of zero?

How can you reach more people on a dime and get them to care about your cause?


That’s right. I’m talking about blogging.

Should your nonprofit have a blog?

Well, would you like a weekly opportunity to tell people your stories?

Would you like fresh opportunities to get featured in other media, and to make your cause more relevant for people?

Would you like to stand out from your nonprofit peers with a truly useful and fun blog that keeps folks coming back for more?

Would you like a way to start building your email list of supporters in an organic way?

Would you like a system that assures none of your content (and trust me, you’ve already got lots of it!) goes to waste?

Would you like a way to make future newsletter writing – and, for that matter, social media and all your content marketing – a piece of cake?

How can you do this?


If you do nothing else new in 2014, you should get your nonprofit a blog!

Why is a Blog So Important?

Does anyone still think they don’t need a website? A blog is simply a super-charged, dynamic website.  It’s the website of today!  It’s happening.  It’s fresh, not static. It shouldn’t be thought of as an “add on” thing.  It should be the thing.

A blog is a cost-effective form of marketing. Publishing content to a blog takes a lot less time than publishing to and maintaining a website.  And it’s much more user-friendly. You can pretty much put the site up and publish the same day – no HTML coding knowledge required.

If you set yourself up to blog consistently, you’re also setting yourself up to post Facebook and Twitter (and other media) content that’s timely, relevant and meaty.  This is content that will be shared, so it makes what you’re already doing much more valuable.

Blogging drives more traffic than a website. Search engines love blogs. And blogging tools like WordPress, Blogger and TypePad automatically add the code for page titles in every new blog post you publish to the Web.  They automatically “ping” the search engines for you to let them know you’ve got fresh content.

What’s in this Course?

Charity Blogging Gold will run from Monday March 10th to Monday March 31st. This class runs completely online, and all materials will be delivered electronically.  The process is broken into segments so it’s easy for you to manage – and less overwhelming than a workshop or conference. It includes written content, pre-recorded webinars to enjoy at your convenience and a variety of hands-on materials to guide you incrementally towards your goal – raising greater awareness and support!

Every Monday for four weeks you will receive an email containing the week’s course materials (in PDF format).

Each guide contains 20 – 40 pages and presents everything you need to know to create killer content, meaningfully engage your constituents and promote your cause to generate new supporters. You’ll find this course to be more robust than many others out there, with plenty of practical tips, examples, worksheets, exercises and checklists to reinforce your learning and serve as handy tools this year and in the future.

The Course Modules: Charity Blogging Gold

Here are the weekly course modules you’ll receive:

Week One: March 10, 2014

Why and How to Get Started with Your Nonprofit Blog

  • Why you seriously need a blog – aka “content is king”
  • How content marketing builds brand affinity, drives SEO and traffic, builds awareness and credibility and turns ideas into action
  • 8 most Frequently Asked Questions about getting started
  • How to persuade the ‘powers that be’ of the importance of blogging
  • Going from Zero to Sixty with your website and blog + 30-day checklist
  • Getting your domain and hosting
  • Picking a WordPress theme
  • Learning how to use WordPress

BONUS: “Top 10 Checklist to Simplify Nonprofit Blogging” (Claire Axelrad)

Week Two: March 17, 2014

Create Blog Posts that Rivet your Reader

  • 3 little-understood factors affecting blog readership
  • Discover the content your audience wants
  • Build a blog content editorial calendar + sample templates
  • Topics, titles and intros, oh my! How to get your content opened and read
  • Where to find constituent-centered content: stories; hot-button issues; entertainment and more!
  • Write your first ten posts + sample post template


  • “Wildly Successful Nonprofit Blogging” (webinar recording by Mazarine Treyz)
  • Handy-dandy “Blog Content Checklist” (Claire Axelrad)
  • 100 Blogging Ideas (Mazarine Treyz)


Week Three: March 24, 2014

Engage Your Readers to Take Action

  • How to create engaging content worth sharing
  • How to write so people will listen and act
  • How to get people to sign up for your e-newsletter and/or blog
  • How to find your natural influencers and advocates
  • What’s in it for your constituents if they answer your call to action

BONUS: “The Keys to Nonprofit Blogging that Drives Engagement” (webinar recording by Claire Axelrad)


Week Four: March 31, 2014

Promote Your Blog; Track Your Progress

  • How do you inspire digital word of mouth?
  • How to optimize for search + keyword checklist
  • How to report progress to your boss?
  • How to get more comments on your blog
  • How to get people to share your posts
  • How to get people to donate
  • How to find public domain images that boost sharing
  • How to re-purpose blog content for other communications
  • How to take your blog to the next level


  • Clairification Nonprofit Blogging Resource Guide with links to great articles, posts and blogs around the web + tools to help you with email, comments, search and more
  • “How to do Social Media for Your Nonprofit in 15 Minutes a Day” (webinar recording by Mazarine Treyz)
  • “How to Get People to Click “Donate” on Your Nonprofit Website (webinar recording by Mazarine Treyz)



Who is This Course For?

Charity Blogging Gold is for both those new to blogging as well as those who want to know how to strengthen what you already have in place.  The course covers basics that will work for you even if you’re a one-person shop, as well as strategies that will take more established programs to the next level. Executive Directors, Development Directors, Marketing Directors, other fundraising and marketing staff and volunteers will all benefit from this four week course.

Even better? You can register as many individuals from your organization as you’d like – at no additional fee. That way everyone, from your ED to your board members, will truly be on board with what it takes to become a successful nonprofit blogger.

Learn at Your Own Pace, at Your Convenience

One of the best things about this course is that you can read the guides and listen to the podcasts/webinars from the comfort of your home or office.  Though the modules are delivered weekly – and spaced out so as not to be overwhelming (like a full one-day conference might be) — you don’t have to read or listen to them at an assigned time.

And all the materials are yours to keep!  So even if you can’t get through them all immediately, you can use them whenever you have the time and/or inclination. And you can share them with future employees and volunteers as well.

I walked away with a long list of things to do. Your materials were written very sympathetically for your audience — they are accessible, practical, and easy to reference.   Your 5:00 AM feedback to my email inquiry blew me away… and was very helpful.   The phasing of the material was perfect, and the homework was just right.

— Matthew Patchell, Chief Development Officer, The Junior State of America

I’m participating in your Winning Major Gifts Fundraising Strategies course and have to say, it’s awesome! The information is extremely relevant and helpful. Thank you!

–        Jen Simon, Development Director, Lake Pend Oreille Waterkeeper

It’s great! It is suited to our ‘small shop’ and feasible to implement.

–        Hannah Routly, Executive Director, Health Services Foundation, Toronto

I just want to take a moment and thank you for this e-course. I’m new to development, and learning the ropes on the job, so to speak. Your packets of information are incredibly helpful.

— Melissa Kate, Director of Resource Development, Young Audiences, Western New York

Ask Questions / Get Answers!

This course is taught by me and the awesome Mazarine Treyz, fundraiser and social media expert extraordinaire and author of Wildwoman Fundraising and Wildwoman Social Media.

Why should you listen to us?

Mazarine’s story




  Spaghetti and free wood from Craigslist.


In 2009 I was living on spaghetti and hunting craigslist for free wood to heat the apartment.


Because in 2009 I started out with nothing, even less than where you’re starting now. I had no connections, no database of donors, no one knew who I was, and of course I had no idea what I was doing. Sure, I had blogged back in 1999 and beyond, but that’s way different from blogging to make money. I had heard at a writer’s conference that I needed to build up my audience. I needed to build a “platform” before a publisher would look at me.

And I really had no idea how to start. For the first couple of years, there was a lot of trial and error. I had a lot of flops.

But slowly, slowly, my audience grew, what I was able to offer grew, and I began to understand how to grow my list, how to create partnerships, and how to write to help people take immediate action.

Now I want to give you the benefit of my experience.

I want to show you exactly how I built up a popular blog with over 30,000 readers, and over 5,000 people on my email list, and how you can too.

Mazarine Treyz has created a readership starting from nothing to over 30,000 monthly readers for her nonprofit blog. She originally built this blog to help her market her first book, The Wild Woman’s Guide to Fundraising. After her blog became more successful than her wildest dreams, she decided to write a second book, The Wild Woman’s Guide to Social Media, to show and tell people how she did it. This book received the highest 5 star rating by She has presented for Guidestar, Volunteermatch, Blackbaud, Progressive Business Publications, the National SBA, the SBDC, and many others on the topics of fundraising and social media.

Claire’s story


My baby graduated college. I left the cave.


In 2009 I left a job I’d held for 23 years.

Just seemed like time for a little uprooting. A little risk taking. Stuff happened, good and not so good. My life changed.

Somewhere along the way I realized I didn’t miss going into the office every day. But I truly missed sharing stuff with my colleagues (I’ve always believed that anything I learn everyone else may as well learn too!), so I began blogging.

Trust me, that’s the LAST thing I thought I’d ever do.  Who even knew what a blog was, for goodness sakes? 

I was clueless! If you ask anyone who knew me B.B. (“Before Blogging”) they’d tell you I was a total troglodyte. When it came to computers, technology and digital marketing, I was a cave dweller. 

No matter. I had stuff to share. Stuff that came from my heart.

I just started sharing. Really, I had no idea what I was doing. Sharing, that’s all. 

You’ve got stuff to share too.  Absolutely great stuff – all sorts of stories, and news and important information and entertaining behind-the-scenes moments. And, guess what?  If you share it… they will come. 

Well, okay, maybe not right away.  But I can help you get there pretty darn fast.  Because I developed a pretty darn successful blog and I can teach you everything I learned. 

That’s what I do.

Claire Axelrad, J.D., CFRE, has helped nonprofits raise hundreds of millions over a career inspiring volunteers and professionals to implement innovative fundraising and marketing strategies that advance the mission, vision and values of causes addressing society’s most pressing problems. Named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals, she is a regular contributor to Maximize Social Business, Fundraising Success Magazine and 4GOOD Nonprofit Webinars. Claire’s blog, Clairification, was named “Top 2013 Fundraising Blog” by Fundraising Success.

All participants in this course will have direct email access to Claire and Mazarine for questions about the course materials and how they apply to your nonprofit.

What Does It Cost?

You can register your entire team, including volunteers, staff, board members and more, for the low price of $117– a crazy bargain for 4 weeks of materials, 4 bonus webinars, 2 bonus checklists, 100 blog post ideas and direct email access to Claire and Mazarine. The four webinars alone are over a $160 value. Add in all the other freebies and… you’re getting more than you’d get at a conference that could cost you $200 – $500. Yet you get to learn in the comfort of your own home, office or favorite cafe.  And the notes are already taken for you! Pretty swell, no? This price is significantly less than just one hour of consulting time.