Winter Wonderland Clairity Click-it: Nonprofit Links, Free Resources
End-of-year fundraising is a good time to learn a few new tricks — and there are plenty of them here for you to noodle on and sink your teeth into. This week’s Click-It includes some really cool tips I’ve found for you across the web. Lots of practical stuff, plus some interesting food for thought. And, as always, some great learning opportunities (scroll to the bottom) you won’t want to miss!
Remember, my motto is: “If I know it, I want you to know it!”
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P.S. Please email me at claire@clairification.com if you’re interested in one-to-one coaching. I have a few slots available, and I’d be delighted to partner with you. Questions? Just ask!
Clairity Click-it, Your Nonprofit Ticket to…
Annual Individual Giving
Click-it:13 Year-End Fundraising To-Do’s. Check out this article by me on the Bloomerang blog. Make sure you’ve got everything in order so you don’t miss a trick! There’s a companion e-Guide as well (see Learning Resources, below).
Click-it: Beware these pitfalls if you want to raise more money. Honestly, I think Mary Cahalane and I were separated at birth! I agree with everything she writes, and this article on Hands-On Fundraising is no exception.
Click-it: Monthly Recurring Gifts: Your Secret to Nonprofit Sustainability. This is a guest article by me on The Fundraising Digest. If a monthly giving program is not one of your key strategic annual fundraising goals, this is the year you should add it to your work plan.
Board Development
Click-it: Board Development Best Practices. Get some comprehensive board best practices in this piece from Board Effect.
Culture of Philanthropy
Click-it: Culture of Philanthropy: How Are You Building Nonprofit Goodwill? Your organization is a goodwill factory. Or it’s not. If building goodwill and a culture of philanthropy are not among your current strategic goals, you owe it to yourself to read this article – by me – on Nonprofit Pro. I’d love to know your thoughts.
Donor Retention
Click-it: 2 Friendship-Building Secrets to Build Donor Loyalty. Catch another article by me this month on The Fundraising Digest. I give you five action tips to improve donor retention.
Events
Click-it: 4 Ways to Recruit and Retain Volunteers for Your Fundraising Event. Always offer alternative ways to participate. This is just one of the take-aways in this article from Ryan Bridges for SBI Association Management on the Hands-On Fundraising blog.
Click-it: How NOT to Recruit Table Hosts. Some great tips from Kathie Ryan on the Arroyo Fundraising Fluency blog. BTW: These tips apply to most emails coming from your nonprofit.
Management and Strategy
Click-it: 2 Fundraising Metrics to Measure Monthly. If you’re not measuring your results on a regular basis, it’s difficult to (1) know what’s working (so you can repeat it), and (2) figure out mid-course corrections before you compound your own errors. Zach Shefska of the Fundraising Report Card shows you what to measure and provides a free tool for doing so.
Online Marketing and Fundraising
Click-it: How to Find Any Email Address: The Complete List of Tactics (2017 Edition). This is an amazing list of tips and tools from the folks at SEO Sherpa. If you’ve got donor names, but no email address, it may be worth spending some time so you can begin to reach out strategically online.
Click-it: Simple Donation Page Tips for #GivingTuesday. Super useful tips from the expert, John Haydon.
FREE LEARNING OPPORTUNITIES
The more you learn, the more you grow.
Note: Don’t worry if you find webinars you’d like to attend that overlap. For many of these webinars you can obtain a copy of the recording if you’re unable to join live – as long as you register!
Annual Individual Giving
Click-it: Anatomy of a Successful Fundraising Appeal: Make a Compelling Offer Your Donor Can’t Refuse [Register for free webinar, 10-19-17]. Join me and sponsor Bloomerang for this 90-minute, jam-packed session – plus Q & A — to take your appeal from run of the mill to out of the ballpark.
Major Gifts
Click-it: Find Hidden Gems Lurking in Your File [Register for free webinar, 10-17-17]. Learn to identify your best donor prospects hiding in plain sight. From the folks at Pursuant, look forward to 21 tools and tips to find donor prospects!
Online Fundraising and Marketing
Click-it: How to Use Facebook’s Free Fundraising Tools to Drive Donations [Register for free webinar, 10-25-17]. This will be good! Charity How-To features Julia C. Campbell who will specifically help you leverage your giving day campaign using social media.
Click-it: How to Leverage Blogging & Thought Leadership for #GivingTuesday [Free webinar, 10-20-17]. Blogs can play an integral role in your marketing mix, whether for a one-off giving day or otherwise. Get the magic formula for success from Jay Wilkinson of Firespring.
Click-it: An Introduction to Online Fundraising for Small and Medium-Sized Nonprofits [Register for free webinar, 12-1-17]. Charity How-To presents online fundraising guru Julia C. Campbell for what’s sure to be an informative session.
FREE DOWNLOADABLE RESOURCES
Annual Individual Giving
Click-it:Definitive Year-End Checklist {Download free checklists] Brought to you by Bloomerang — and me. Everything you need to assure you’ve got all your little duckies nicely lined up for the end of the year!
Click-it: Creating a Third Party Program [Download free e-Guide]. I’m a huge proponent of adding new fundraising tools to your arsenal whenever these tools merit the investment. And I believe this to be the case with DIY P2P fundraising. The folks at Donor Drive are experts, and have written this free step-by-step guide to creating a complete ‘Do It Yourself’ fundraising program to get you up to speed. For my take on why this may be just the thing you need to acquire new donors and dollars, read this.
Events
Click-it: A Year of Creative Fundraising Ideas [Download free e-Guide]. Download this Guide from Classy and let the brainstorming begin!
Major Gifts
Click-it: How to Get Meetings with Donors [Download free white paper]. The Veritus Group specializes in major donor fundraising, and I always find their advice to be spot-on.
Online Social Marketing
Click-it: Developing a Social Media Calendar [Download free e-Guide]. Marketo prepared this e-Guide to help you define your content mix, set your cadence, and determine your posting frequency for your target audience.
Did You Miss My Recent Articles?
Enroll in ‘Clairification School’ to get access to every single article I’ve ever written!
Most recently:
Not all Holiday Fundraising is Created Equal
#GivingTuesday or #Gratitude Tuesday? Choose!
4 Nonprofit Strategies to Build Donor Trust & Lasting Relationships
Why Aren’t You Doing More Online Fundraising?
Hope to see you in Clairification School!
And so ends another Clairity Click-it. If you find value in Clairification, please sign up now for all the benefits Clairification School has to offer. Your support means a lot!
