Get Your Donors to Stay, Upgrade, and Give Year after Year: The Donor Retention Master Class


Don’t miss this ONE-TIME-ONLY event!**

Get a 2nd gift.

Get a 3rd gift.

Get an increased gift.

Get an additional gift.

Get new donor referrals and gifts.

Get lasting loyalty and a legacy gift.

Do you want to raise more money the easiest way possible? Then this Donor Retention Master Class is for you!

Because donor retention is where the easy money is. Your current donors are your low-hanging fruit. They’ve already demonstrated (1) they’re interested in what you do, and (2) they’re philanthropic.

If you’re losing your donors, it’s no one’s fault but your own.

But you can fix it. It’s not brain surgery, I promise. But there’s definitely a right and a wrong way to deal with your donors once they’ve made their first (or second, third or fourth) gift to you. And, sadly, too few development folk are taught how to do it the right way. Enter…


Keep More Donors, Upgrade More Donors and even Make your Donors’ Friends your Friends.


It’s much easier to get a second gift from your current donors than to get a new gift from a relative stranger. It’s more cost-effective too. Yet nonprofits on average retain only 41% of their donors (and only 27% of 1st-time donors). This is not a sustainable funding strategy.

How do I know this can be fixed? Because commercial businesses retain 94% of their customers! And, no, it’s not because they throw a lot of money at them. It’s because they commit to a culture of customer service. They don’t just chew ‘em up and spit ‘em out. They woo them. Continually.

You must commit to wooing your donors.

This means keeping them SATISFIED, because research shows this is the number one reason they stick around. And guess what? No one can do this alone.

It takes a village.

Your donors only know ONE organization. If the fundraiser treats them great, but the receptionist is rude, this destroys all your hard work.

But here’s the deal:

If you and your organization can commit to keeping just 10% more donors today, this will TRIPLE the lifetime value of these same donors!

Sounds good, doesn’t it?

Don’t let anyone tell you that you can’t afford to put more resources into donor retention; tell them you can’t afford not to!

Where else can you get this kind of return on investment?

But to get that return, you need an organization-wide commitment. And you need an integrated, strategic retention plan.

Donor retention may begin in the development department, but it can’t end there. A bit of a culture shift must occur so that everyone in your organization actively channels gratitude – every day of the year.

This course will help you demonstrate to the ‘powers that be’ that prioritizing donor retention is worth every penny and every minute you put into it.

Purchasing this Master Class should be an absolute no-brainer. You’re going to triple the value of your current donors!

What You Will Get

Yes, you still need to acquire new donors. But if you’re at all established, you could probably survive for years just picking from what you’ve already got, easily at hand, right in your own backyard (aka database). That’s the easy money. And the (relatively) cheap money.

In other words, prioritizing donor retention is the smartest thing you can do to sustain your nonprofit over time.

If you do it right, these are the rewards you’ll reap:

  • You’ll stand out from your competitors (in a really good way)
  • You’ll raise more dollars
  • You’ll have more donors
  • You’ll have happier donors
  • You’ll be happier yourself

There’s a lot of good karma in building donor-centered relationships.

That’s right! What you’ll learn in this Master Class will not only improve your bottom line, it will also improve your personal well-being!

I’m not kidding! The more gratitude is studied, the more we know how it increases happiness and reduces stress, anxiety and depression — both for the giver and the recipient of gratitude.

Keeping your supporters happy, satisfied and committed over time will also keep you happier and more satisfied over time.

That’s a pretty nice bonus, don’t you think?

Who is This Course For?

The Donor Retention Master Class is designed for anyone responsible for fundraising and/or communications. This includes Executive Directors, Development Directors, fundraising staff members, non-profit communication managers, board members, and non-profit development and marketing consultants.

Even better? You can register up to 4 additional individuals from your organization – at no additional fee. That way everyone, from your E.D. to your board members, will truly be on board with what it takes to be successful building and sustaining loyal donor relationships.

**Learn from Two Experts for the Price of One

And get all your questions answered in one fell swoop!

I’m honored to be co-teaching this course with my friend and colleague Joe Garecht, principal of The Fundraising Authority. We’ve built this Master Class together, and spent a lot of time to assure we’re giving you only the very best, tried-and-true advice. We’ve honed this down to the stuff that really works. No fluffy stuff. We know you’re busy, and you want actionable tips you can apply right now.

Joe Garecht1Joe Garecht is author of The Non-Profit Fundraising Formula and founder of The Fundraising Authority. He has spent the past 13 years helping organizations worldwide raise more money and get more attention. And he’s also a real sweetheart!  I am so pleased to be able to offer his wisdom and street smarts to you here.

Claire Axelrad, J.D., CFRE is principal of Clairification. She has spent 30+ years in the nonprofit trenches, leading both fundraising and marketing communications efforts. Named “Outstanding Fundraising Professional of the Year” by the Association of Fundraising Professionals, Claire coaches, speaks, consults and teaches the CFRE course certifying professional fundraisers. Her blog was named “2013 Top Fundraising Blog” by Fundraising Success Magazine.

What Does It Cost?

It’s a good deal. You get all this for $127:

  • 2 written guides (sent to you before the webinar),
  • A 90-minute webinar with Q & A (Wednesday July 8th, 1:00 – 2:30 PDT),
  • A copy of the recorded webinar (yours to keep)  and
  • 6 helpful action-oriented worksheets (Sent right after the webinar) that are yours to keep.

In other words, we’ve done all the note-taking for you! And the worksheets will assure you don’t just forget what you learned and never act on it. We truly want you to keep more donors and raise more money — for real!

What People Are Saying

Thank you so much for the inspiration today & all of the fantastic materials! I hope to be able to schedule an HOUR of POWER very soon to speak with you more!
– Tammy Dees, Refuge of Light Community Outreach Coordinator
I really like your approach to and advice for fundraising…very hands-on and practical.

– Sue Andresen, The Bloedel Reserve Director of Philanthropy

Register today for the Donor Retention Master Class and assure you get a spot. You could spend $300 – 500 or more for a conference (not including travel expenses) where you wouldn’t learn half of what you’ll learn here. And you get to learn in the comfort of your own home, office or favorite cafe.  Pretty swell, no?

Plus, you can register up to 4 others from your team, including volunteers, for no additional fee. This is a great way to get everyone on board with what it takes to successfully steward – and keep – your donors. Because it truly takes a village. And you’ll receive a copy of the recorded webinar after the fact — so you’re good to go even if something comes up and you have to miss all or part of the live event.

Bottom line: Whether you retain more donors or not is truly within the control of you and your team. It’s simply a matter of making donors feel connected. And making them feel like you care about them. You CAN do it – and it will be the best investment you’ve made in a long time. Your donors will be happier, and so will you!

Register Now to Reserve Your  Space before registration closes at noon, Monday July 6th. 


You’ll love it! Yet if you’re not satisfied for any reason, I offer a 30-day no-questions-asked money back guarantee.