Why you should get this Guide

You don’t want your readers to be passive, do you?

You want them to develop a relationship with you that, ultimately, redounds to both your benefit and theirs.

How do you achieve the building of a dynamic, mutually fulfilling relationship with your constituents?

You need to build a blog worth sharing!

Of course you need to begin by serving up some tasty content that appeals to you readers’ tastes.

But there’s one more critical thing you must do if you want your blog to really take off – leading you to not only develop thought leadership and build brand awareness, but to discover new constituents, and vice-versa.

This brings us to what I call the ‘RCA Theory’ of blogging. Remember these three letters when creating content. If it’s to be shareable, it must be:

RELATABLE

CONVERSATIONAL

ACTIONABLE

This Guide is all about what it takes to develop shareable content. It’s the key to building the engaged relationships you’ll need to sustain your nonprofit over time.

In fact, engagement is the essential pre-condition to getting folks to move along a continuum with your cause – from awareness… to interest… to engagement… to investment.

You’re blogging for a purpose.  Never lose sight of the “why” of your blog.

This Guide will help you discover how to write and what to do to encourage the actions you seek. And one of the principle things you want folks to do is share your posts.  This is where a lot of the blog magic lies. You want to be broadly distributed, creating new awareness of your awesomeness.

This Guide covers building a blog that’s not only worth reading but also worth sharing.

What’s inside?

• 3 Ways to Build a Nonprofit Blog Worth Sharing
• Relatable Content
• Conversational Content
• Actionable Content
• Calling for your Desired Action Response
• Optimizing Calls to Action
• 6 Step Blog Engagement Strategy
• 15 Types of Content People Love to Share
• Principles of Influence
• How to Get People to Sign up for Your Blog
• Blog Engagement Checklist
• Brand and  Organizational Persona Exercises

Sound good?

Getting folks to support your mission is what it’s ultimately all about! Learn to build your blog – one that is attractive and engaging to your constituents.  One that showcases your unique stuff and competitive advantage.