|What if we said “Give Where Most Moved” instead?|
And I mean this in that it goes counter to intuition and common sense. Why not encourage supporters to give to those programs about which they’re most passionate? Wouldn’t you think that would bond them to the organization over the longer term in a more natural way than telling them it’s akin to eating their vegetables?
Grab my “Major Gifts Matters” FAQs about offering donors choices. How much more money could you raise if leadership began to think from your donor’s perspective rather than their own? A lot. That’s what I’m guessing. Get your E-Guide here, all for the price of a grande latte and a calorie-laden muffin you don’t need. Your money back — no questions asked — if you don’t find it useful.