Why No Pain Trumps Gain in Fundraising Offers
- We really can’t stand to lose things – it’s something bred into us early on.
I’m about to clairify a subtle but very important point about what motivates philanthropic giving. After all, that’s what the “Clairification” blog is all about.
It’s often said that people give to people. So true.
But people are funny.
People will often give more to people who show them the pain that can be avoided through their gift rather than the people who show them the good that can be gained.
Seems counter-intuitive, right?
Absolutely. So here’s a little reminder that people don’t always behave as you might intuitively believe they would. Which is why fundraising is part art and part science. And here’s something we know from the research: