2 different frames

Use Behavioral Science to Positively Frame Year-End Philanthropy

Are you framing your ask as an “annual appeal” or as “we only ask once a year?”

It matters, because people will account for how much they spend on usual annual giving differently than how much they’ll spend for exceptional, one-time occurrences.

And a growing body of research in psychology and behavioral economics shows how you frame your ask can have a big difference in your fundraising results. Much of this has to do with how people mentally account for all consumer ‘purchases’  — including charitable giving.

Researchers have found people don’t treat all their money, time, effort or other resources as if they have one big pool of it. Rather, people have separate mental accounts.

When we spend resources we keep track of that expenditure based on the mental account it came from.

This has significant fundraising implications, so it’s important to delve further into this mental accounting principle.

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12 cups coffee

12 Quick Strategies to Boost Year-End Fundraising

The biggest fundraising time of the year for most nonprofits inexorably approaches.

It can be stressful.

Don’t succumb to the stress. You’ve got this!

Perhaps you can’t do everything you’d like to do this year, but you can do some things.

Here are 12 strategies that will pack a big punch.

Some you can do on your own. Some will require support from technical and/or marketing staff.

Here’s the thing:  Often it’s the little things that count. That pack a surprising wallop.

So don’t save all your energy for writing your appeal. Help your appeal along by putting some of the dozen suggestions that follow into effect.

Even just one or two will make a difference.

Let’s get started…

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colorful socks

3 Ways to Knock Your Donors’ Socks Off This December

colorful socksFor fundraisers, December is a marathon of appeals, posts, thank-yous, events, and all the other tasks associated with the busiest month of the fundraising year. For donors, it’s equally chaotic. Family, friends, work, holiday planning, and parties crowd their schedules. Advertisements clog up their email inboxes and news feeds. They receive multiple appeals from multiple nonprofits looking to capitalize on holiday generosity.

What can you do to stand out from the crowd?

Well, we have a few suggestions, and all of them boil down to one thing:

Make your donors feel amazing about supporting you!

Here’s how — with some specific suggestions.

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Thanksgiving table

Not all Holiday Fundraising is Created Equal

Thanksgiving tableWho doesn’t love a holiday?

The very word conjures up notions of celebration, warmth and love.

If you’re a donor-centered fundraising practitioner, you’d be a fool not to take advantage.

Why not tap into pre-existing positive vibes to increase the chances your appeal will be warmly received?

After all, if you can channel something positive that’s more or less universally felt, this gives you a leg up.

It puts your donors in a giving mood using familiar symbols and traditions.

Except when it doesn’t.

A true holiday fundraising story

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Title slide

5 Ways Mobile Bidding Can Help You Raise More Revenue

Title slideWhen planning a charity auction, there are several moving parts to keep track of: your venue, item procurement, guest registration, guest management, and more. Whether you’re running a silent auction or a live event, these moving parts are important and need to be carefully monitored.

So, how can you best oversee the planning process and the event itself?

Mobile bidding and auction software has grown in popularity among charity auction events. With this software, you can streamline your event planning process from start to finish and make it easier for people to bid. But before we dive into the specifics, let’s define mobile bidding.

What is mobile bidding?

Mobile bidding is a paperless bidding method that allows guests to place bids straight from their phones. The software simplifies all aspects of your live and silent auctions, your event planning and management, ticketing, and other needs. It can add engagement to the event as well.

There are many ways mobile bidding can help boost your revenue and streamline everything at your charity auction. In this article, we’ll focus on the following areas where that can happen:

  1. Item Procurement
  2. Guest Experience
  3. Competition
  4. Participants
  5. Analytics

Are you ready to take a closer look at the ways mobile bidding can help you reach your fundraising goals? Let’s get started!

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Group boosting the team effort

Easy Ways to Boost Your Nonprofit’s Monthly Giving

Group boosting the team effortDo you have monthly donors, or a monthly donor program?

If you don’t have a program, you’re likely leaving monthly donors on the table.

This is hurting your bottom line because, on balance, the net value of a monthly donor to you is more than that of a one-time donor.

So let’s look at how to turn your handful of monthly donors into a full-fledged program.

1. Begin with Proactive Strategies

If what you have right now is simply a checkoff box on your remit piece or donation landing page, you’ve got a passive strategy.

In other words, if donors don’t know why you want them to give a monthly gift there’s nothing to persuade them to check this box. Try to get inside the donor’s head and imagine what they’re thinking. It could be any of the following:

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Interview exchange

How to Apply Job Interview Skills to Fundraising

My daughter-in-law is interviewing for a job. She asked me for some advice. Here is what I found myself telling her:

Don’t focus on your needs. Focus on the employer’s needs.

Why are they hiring?

What problems do they need you to solve?

Which of your skills are they particularly looking for? Can you describe to them how you might use these skills to help them?

Can you give a specific example, perhaps by telling a story, showing exactly how you’ll help them?

Are you clear what their values are?

CAN YOU DESCRIBE HOW YOU AND YOUR WOULD-BE EMPLOYER (DONOR) SHARE THESE VALUES?

I realized this is the exact same advice I give to fundraisers.

Ask not what your donor can do for you, but what you can do for your donor.”

Meet your donors’ needs.

This is the heart of all effective fundraising, and it should be your daily mantra.

Today I will meet my donor’s need by…

Before you engage in any fundraising strategy, ask yourself:

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3 Ways to Get More of Your Donors to Match Their Gifts

Heading bannerFighting the good fight for your nonprofit’s cause is what you do best.

Funding your mission, however, is always challenging. The planning, the lists, the headaches, the inevitable snafus that arise at any given moment… it’s a lot of effort to solicit a single donation.

And while seeking out new donors is vital to raising money for your cause, what if you could double your donations with your current donor list?

With the 3 E’s⁠—education, ease, and encouragement⁠—you can maximize your donations by getting more of your donors to match their gifts.

  1. Education: The Power of Matching Gifts
  2. Ease: The Tools to Matching Your Donor’s Gifts
  3. Encouragement: Increasing Donor Retention

Ready to help your donors make the most of their gifts to your cause?

Let’s dive into what makes matching gift fundraising such a powerful way to tap into the hidden potential of your supporters.

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