How to Take Charge of Your Fundraising Events so they’re Worth the Effort: Converting Attendees into Ongoing Donors

Before you hold your next fundraising event, ask yourself one simple question: WHY?

Take a minute, right now, to jot down all the things you’d like to happen by virtue of you having held your event.

I’ll wait.

Seriously, do it. Jot.

I’m waiting.

Okay, there are a few of you who don’t yet have pencils and paper in front of you. Yes, I can see you.  Remember ‘Miss Nancy’ from Romper Room? [I know; I’m dating myself on this one].

Now, let me guess what you’re writing (and/or thinking).


Purely Practical SMIT for October and Halloween: The Scary Alternative to Fundraising

Here comes this month’s *SMIT (Single Most Important Thing I have to tell you).   The alternative to fundraising is a lot scarier than fundraising. There are a lot of scary problems in the world.  Cancer… global warming… natural disasters… homelessness… domestic violence… human trafficking… malaria… undrinkable water… injustice… poverty… Is fundraising scarier than doing what…


Fundraising Writer Alert: 6 Things Modern Jargon Is and Why You Must Avoid Them

Jargon is the opposite of constituent-centered writing.             You must avoid it because it’s not constituent-centered.             I could stop here, but I won’t.  Because most of us use jargon all the time without being aware we’re doing so.  Why?  Because we only know that it’s ‘bad’ and to be avoided.  Yet how can one…