Imagine you’re baking a cake. You put in the flour, eggs, milk, and sugar, whip it all together, and put it in the oven for an hour. But, when the timer dings and you open the oven door, you find that instead of one perfect cake, you have two!
This situation is physically impossible (unless you’re a wizard or a magician), but it’s a good illustration for how matching gift programs can benefit your nonprofit.
When donors take advantage of their employers’ matching gift programs, they essentially double the amount of money that they give to your organization. Two cakes (I mean, donations!) for the price of one!Details